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Industry Talk > POV

Be Relentless in serving your customers; It’s the Hook for Customer Loyalty Image

POV

Be Relentless in serving your customers; It’s the Hook for Customer Loyalty

In a market where loyalty is increasingly hard to earn, customer experience remains a brand’s strongest differentiator. John Tschohl shares...

John Toschl 1 Jul, 2026

Why Clients Don't Trust Agency Strategists Anymore (And Why They're Right) Image

POV

Why Clients Don't Trust Agency Strategists Anymore (And Why They're Right)

Richard El Hashem 29 Jun, 2026

AI won't replace Marketers. It will destroy the ones who can't think in Systems Image

POV

AI won't replace Marketers. It will destroy the ones who can't think in Systems

Richard El Hashem - Creative Strategic Advisor & Business Acceleration Director 9 Jun, 2026

Behavioral Science in MENA; Why Global Nudges Fail and Local Heuristics Win Image

POV

Behavioral Science in MENA; Why Global Nudges Fail and Local Heuristics Win

Richard El Hashem 2 Jun, 2026

The problem with Leadership today isn't what’s said. It’s what’s left unsaid. Image

POV

The problem with Leadership today isn't what’s said. It’s what’s left unsaid.

Ahmad Itani, Founder and CEO of Cicero & Bernay 2 Jun, 2026

Why Hundreds of Brands Taught Me That Most “Saudi Market Entry” Strategies Are Built on Sand Image

News

Why Hundreds of Brands Taught Me That Most “Saudi Market Entry” Strategies Are Built on Sand

Richard El Hashem - Creative Strategic Advisor & Business Acceleration Director 26 May, 2026

Research is Design Image

POV

Research is Design

Layal Merhi Architect, Researcher and Designer 22 May, 2026

Thirty-two years after Imola. He Drove at 300 km/h. He Still Hasn't Stopped. Image

News

Thirty-two years after Imola. He Drove at 300 km/h. He Still Hasn't Stopped.

Richard El Hashem - Creative Strategic Advisor & Business Acceleration Director 11 May, 2026

Recover, It Must: The Events Industry in Times of Regional Uncertainty Image

POV

Recover, It Must: The Events Industry in Times of Regional Uncertainty

Sam Elphick, Diriyah Company 20 Apr, 2026

Why 2026 will witness the rise of the Chief Reputation Officer Image

POV

Why 2026 will witness the rise of the Chief Reputation Officer

Joyce Succar, Keel 17 Apr, 2026

$What the past few weeks taught me about the kind of strength that actually matters - Majida Tabch - Strategic Talent Operations Lead at TBWA\RAAD Image$

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What the past few weeks taught me about the kind of strength that actually matters - Majida Tabch - Strategic Talent Operations Lead at TBWA\RAAD

Majida Tabch - Strategic Talent Operations Lead at TBWA\RAAD 17 Apr, 2026

Instability, The Age of Permanent Disruption: Why communication groups must be rebuilt, not repaired Image

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Instability, The Age of Permanent Disruption: Why communication groups must be rebuilt, not repaired

By Fadi Saad - Chief Growth Officer Born Creators MENA - Communication Expert and Consultant 15 Apr, 2026

From Visibility to Virality: The New Rules of Social Media Growth in 2026 Image

News

From Visibility to Virality: The New Rules of Social Media Growth in 2026

By Rawan Ezzat Al Sayed Founder of Becoming Social 2 Apr, 2026

The 4 Core Purposes of Advertising… And why misunderstanding them is costly Image

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The 4 Core Purposes of Advertising… And why misunderstanding them is costly

By Lolu Akinwunmi, Group CEO, Prima Garnet Africa Nigeria 24 Mar, 2026

Don't Hand Them the Market Image

News

Don't Hand Them the Market

Ghassan Kassabji, CEO, Impact BBDO Dubai & CGO MENA 23 Mar, 2026

WAR, INSTABILITY, AND THE COMMUNICATION INDUSTRY: A Crisis… or a Strategic Reset? Image

POV

WAR, INSTABILITY, AND THE COMMUNICATION INDUSTRY: A Crisis… or a Strategic Reset?

By Fadi Saad - Chief Growth Officer Born Creators MENA - Communication Expert and Consultant 11 Mar, 2026