Industry Talk > POV

POV

How Marketing Has Shaped Human Destiny from Eden to AI

Roger Halaby 4 Mar, 2026

POV

Artificial Intelligence - how much is too much?

By Khouloud Sraj - Deputy General Manager I-Metric 27 Feb, 2026

Free Talk

A virus that cannot be controlled

Iain Akerman 16 Feb, 2026

Free Talk

Culture, Code, and Commerce: The New Formula for Success

Ziad Succarieh 16 Feb, 2026

Free Talk

The End of the Aha Moment

Naji Boulos 9 Feb, 2026

News

How Middle East Travel Apps Are Rewriting the Growth Playbook by Focusing on Value over Volume

Aliaksei Ustauski, Director of Sales Strategy - EMEA & LATAM at AppsFlyer 28 Jan, 2026

News

RAMADAN, REIMAGINED: HOW MEDIA, CONSUMPTION, AND BRAND ENGAGEMENT ARE EVOLVING ACROSS THE GCC

By Sultan Biary Client Growth Senior Manager at MBC Media Solutions 27 Jan, 2026

News

Creativity Needs a Fairer Playing Field

By Kevin Swanepoel, CEO, The One Club for Creativity 23 Jan, 2026

POV

Think Small

Naji Boulos 12 Dec, 2025

Awards

Inside the fictional world of award-winning ads

Iain Akerman 25 Nov, 2025

POV

Generative AI’s foundations aren’t in, but the roof’s already going up

Rajesh Verma, Epsilon Middle East 25 Oct, 2025

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

Roudny Nahed, MusicGrid 19 Oct, 2025

POV

LABELING: Empathy Ends at the Agency Door

KriX 8 Mar, 2025

POV

Nada Abisaleh: ‘Creative activism Is about ACTS not ADS’

Nada Abisaleh 20 Mar, 2025

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015