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Studies/Reports

GCC marketers rethink the role of brand as short-term pressures persist, new research finds

Marketers across the GCC are reassessing the role of brand in driving growth, as new research from leading independent creative...

ArabAd's staff 5 May, 2026

Studies/Reports

Strong B2B branded businesses command 65% valuation premium as global brand value reaches $4 trillion

ArabAd's staff 4 May, 2026

Saudi Arabia’s Gen Z are redefining the future of sport and entertainment, new report reveals Image

Studies/Reports

Saudi Arabia’s Gen Z are redefining the future of sport and entertainment, new report reveals

ArabAd's staff 28 Apr, 2026

UAE sustains Foodservice growth as global market stabilizes, signaling new sourcing dynamics Image

Studies/Reports

UAE sustains Foodservice growth as global market stabilizes, signaling new sourcing dynamics

ArabAd's staff 23 Apr, 2026

New CEO, New Era: What’s Next for Apple? Image

Studies/Reports

New CEO, New Era: What’s Next for Apple?

ArabAd's staff 23 Apr, 2026

UAE business leaders signal next phase of growth despite disruption, new Publicis Groupe Middle East report finds Image

News

UAE business leaders signal next phase of growth despite disruption, new Publicis Groupe Middle East report finds

ArabAd's staff 22 Apr, 2026

Exclusive ArabAd / Agencies of the Future: Flexible, Fragmented & Free Image

Features

Exclusive ArabAd / Agencies of the Future: Flexible, Fragmented & Free

Christina Fakhry 21 Apr, 2026

Gemini is stopping harmful ads before people ever see them Image

Studies/Reports

Gemini is stopping harmful ads before people ever see them

Keerat Sharma, Ads Privacy and Safety 17 Apr, 2026

Backslash Unveils 2026 Edges Report: Culture Is Searching for Proof of Human Image

Studies/Reports

Backslash Unveils 2026 Edges Report: Culture Is Searching for Proof of Human

ArabAd's staff 4 Mar, 2026

Snapchat and Publicis Groupe Unveil New Research on What Creators Want Image

Advertising

Snapchat and Publicis Groupe Unveil New Research on What Creators Want

ArabAd’s staff 9 Dec, 2025

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook Image

News

Meet the Deal-Catcher: Platformance Reveals How Q4 Shoppers Are Rewriting the Playbook

Gaya Salam 30 Oct, 2025

Esports’ Biggest Fans Aren’t Where You’d Expect Image

News

Esports’ Biggest Fans Aren’t Where You’d Expect

Gaya Salam 27 Oct, 2025

Qatar’s Snapchatters Lead GCC in Digital Engagement and Cultural Influence Image

News

Qatar’s Snapchatters Lead GCC in Digital Engagement and Cultural Influence

Gaya Salam 26 Oct, 2025

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha Image

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

New White Paper Reveals the Economic Power of DE+I in the Middle East Image

News

New White Paper Reveals the Economic Power of DE+I in the Middle East

Gaya Salam 19 Oct, 2025

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol Image

Studies/Reports

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol