News > Branding

Advertising

First Gulf Company Unveils "Trusted to do" Brand Positioning

FGC refines its market positioning, built on two decades of delivering critical infrastructure

ArabAd's staff 22 Dec, 2025

Media

“Building the region’s largest digital supply and lead the transition into truly scalable pDOOH”

ArabAd's staff 21 Dec, 2025

Branding

Pepsico hits refresh with a logo — and mindset — built for the future

Gaya Salam 4 Nov, 2025

Branding

Cicero & Bernay at 20: A Rebrand That Signals More Than a New Look

3 Oct, 2025

Art & Design

IXSIR Uncorks a Limited-Edition Bottle Design Challenge

Gaya Salam 1 Sep, 2025

Advertising

OLX Lebanon Lets Users Decide—and They Chose Loyalty

Ghada Azzi 31 Jul, 2025

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Branding

Gandour Refreshes Iconic Arabic Wordmark with Atrissi Design Studio

Ghada Azzi 12 Jun, 2025

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

Branding

M+C Saatchi Group unveils AI-powered 'Cultural Power' Index and new brand identity

Ghada Azzi 18 Mar, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025

Branding

BBDO embraces bold and ambitious new philosophy: #DoBigThings

Gaya Salam 25 Feb, 2025

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

Branding

MusicGrid's sonic journey

Iain Akerman 7 Feb, 2025

Branding

The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture

Moey Shawash 7 Feb, 2025