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Agencies as Strategic Partners: Shaping Purpose, Governance, and the Future Image

News

Agencies as Strategic Partners: Shaping Purpose, Governance, and the Future

For decades, communication agencies across the region operated within a defined perimeter: press releases, events, campaigns, and crisis response. These...

By Katia Yasmine, Managing Director, TRACCS Lebanon 30 Mar, 2026

Artificial Intelligence - how much is too much? Image

POV

Artificial Intelligence - how much is too much?

By Khouloud Sraj - Deputy General Manager I-Metric 27 Feb, 2026

Unpacking the myths around Saudi youth Image

Advertising

Unpacking the myths around Saudi youth

Iain Akerman 21 Jan, 2026

Tarek Atrissi's Type World Image

Art & Design

Tarek Atrissi's Type World

Iain Akerman 17 Jun, 2025

On Advertising Awards and Selective Sanctions Image

Top Stories

On Advertising Awards and Selective Sanctions

Iain Akerman 31 May, 2025

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling Image

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

BBDO embraces bold and ambitious new philosophy: #DoBigThings Image

Branding

BBDO embraces bold and ambitious new philosophy: #DoBigThings

Gaya Salam 25 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Stifling stereotypes in Advertising Image

Top Stories

Stifling stereotypes in Advertising

Iain Akerman 8 Apr, 2020