x

In Brief

Art & Design

Industry Talk > Interviews

Exclusive ArabAd / Agencies of the Future: Flexible, Fragmented & Free Image

Features

Exclusive ArabAd / Agencies of the Future: Flexible, Fragmented & Free

A Deep Dive into Shifting Agency Dynamics and the Undercurrents of Modern CreativityAs traditional agency models further break down and...

Christina Fakhry 21 Apr, 2026

“Growth comes from brands that understand moments, communities, and intent” Image

News

“Growth comes from brands that understand moments, communities, and intent”

Ahmad Haidar, Managing Director, dentsu KSA 1 Apr, 2026

“Our campaigns are culturally relevant, while we also maintain global standards.” Image

News

“Our campaigns are culturally relevant, while we also maintain global standards.”

David Ghsoub, Creative Director - FEER McQUEEN 27 Mar, 2026

“In Saudi, authenticity is not optional. It is the price of entry.” Image

News

“In Saudi, authenticity is not optional. It is the price of entry.”

By Ahmad Younis - Chief Creative Officer Publicis ME 26 Mar, 2026

“The most immediate challenges we address in KSA revolve around talent and the intense competition.” Image

News

“The most immediate challenges we address in KSA revolve around talent and the intense competition.”

Samer Majzoub, Regional Managing Director MENA, Mindshare 23 Mar, 2026

“The voice of the “new Saudi” is still being shaped “ Image

News

“The voice of the “new Saudi” is still being shaped “

Tarek Miknas 18 Mar, 2026

“Work that doesn’t feel genuinely Saudi simply doesn’t connect” Image

News

“Work that doesn’t feel genuinely Saudi simply doesn’t connect”

Wassim Bassil – CEO & Partner Interesting Times 16 Mar, 2026

“I’m honestly in love with the Saudi local ads” Image

Interviews

“I’m honestly in love with the Saudi local ads”

By Hisham Zeineddine, Country Manager KSA – FEER McQUEEN 12 Mar, 2026

The biggest opportunity for brands in Saudi right now is to shape the story Image

Interviews

The biggest opportunity for brands in Saudi right now is to shape the story

By Farah Saab, Strategy Director at Havas Middle East 11 Mar, 2026

“We have lost that sense of creative patience” Image

Interviews

“We have lost that sense of creative patience”

ArabAd's staff 10 Mar, 2026

Exclusive ArabAd interview : Najib Sabbagh CEO SSUP Image

Interviews

Exclusive ArabAd interview : Najib Sabbagh CEO SSUP

ArabAd's staff 9 Mar, 2026

Exclusive ArabAd- Fredrik Borestrom IAA World President & Chairman: Our greatest strength is our chapters Image

Interviews

Exclusive ArabAd- Fredrik Borestrom IAA World President & Chairman: Our greatest strength is our chapters

ArabAd's staff 5 Mar, 2026

Stars in their eyes Image

Interviews

Stars in their eyes

Iain Akerman 17 Feb, 2026

Exclusive Arab Ad : Why agencies must prioritise focus and intentional expertise Image

Interviews

Exclusive Arab Ad : Why agencies must prioritise focus and intentional expertise

Iain Akerman 13 Feb, 2026

Exclusive ArabAd: AI is killing the video star Image

Production

Exclusive ArabAd: AI is killing the video star

Iain Akerman 12 Feb, 2026

Decoding ‘55’: Marc Keyrouz’s Revolutionary Visual Language Image

Art & Design

Decoding ‘55’: Marc Keyrouz’s Revolutionary Visual Language

Haytham Khalil 10 Jun, 2025