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Social Media

TikTok Bets on Agentic AI to Speed Up Brand Creativity Across MENA

At Cannes Lions 2026, TikTok introduced Symphony Agent, a new agentic AI solution designed to help brands turn cultural insights...

Ghada Azzi 28 Jun, 2026

We Are Social Promotes Aurelien Fonteneau to Managing Director in Dubai Image

Social Media

We Are Social Promotes Aurelien Fonteneau to Managing Director in Dubai

ArabAd's staff 15 Jun, 2026

FIFA World Cup 2026 Sparks Fan Momentum in the UAE, with 9 in 10 of TikTok Users Following Football Image

Social Media

FIFA World Cup 2026 Sparks Fan Momentum in the UAE, with 9 in 10 of TikTok Users Following Football

ArabAd's staff 2 Jun, 2026

From where to eat to where to visit: TikTok is your Eid city guide Image

Social Media

From where to eat to where to visit: TikTok is your Eid city guide

ArabAd's staff 22 May, 2026

Snap Inc. and Almarai Redefine Discovery with Promoted Places and an Innovative AR Experience on Snap Map Image

Social Media

Snap Inc. and Almarai Redefine Discovery with Promoted Places and an Innovative AR Experience on Snap Map

ArabAd's staff 22 May, 2026

Snap Launches Promoted Places, transforming the Snap Map into a Powerful Driver of Real-World Discovery Image

Social Media

Snap Launches Promoted Places, transforming the Snap Map into a Powerful Driver of Real-World Discovery

ArabAd's staff 11 May, 2026

The great unbundling: Decoding the future of audience engagement Image

News

The great unbundling: Decoding the future of audience engagement

Ibrahim Ghazal, Head of Social Media MENA, and Steven Sidawi, Head of Media Delivery MENA, WPP Media 3 Apr, 2026

From Visibility to Virality: The New Rules of Social Media Growth in 2026 Image

News

From Visibility to Virality: The New Rules of Social Media Growth in 2026

By Rawan Ezzat Al Sayed Founder of Becoming Social 2 Apr, 2026

Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia Image

Social Media

Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia

ArabAd's staff 27 Feb, 2026

TikTok-Enabled SMBs Add AED 1.1 Billion to the UAE Economy & Support 7,000 Jobs Image

Tech/Digital/AI

TikTok-Enabled SMBs Add AED 1.1 Billion to the UAE Economy & Support 7,000 Jobs

ArabAd's staff 23 Feb, 2026

WPP Media MENA hosts Social Media Giants for Inaugural ‘Media Maestros’ Client Event Image

Media

WPP Media MENA hosts Social Media Giants for Inaugural ‘Media Maestros’ Client Event

ArabAd's staff 19 Feb, 2026

Snap Inc. Unveils 2025 Results as AR Ramadan Mall Continues to Grow as a Defining Seasonal Destination Image

Advertising

Snap Inc. Unveils 2025 Results as AR Ramadan Mall Continues to Grow as a Defining Seasonal Destination

ArabAd's staff 28 Jan, 2026

$TBWA\RAAD and KFC Arabia takes G.O.A.T. at TikTok Ad Awards Image$

Advertising

TBWA\RAAD and KFC Arabia takes G.O.A.T. at TikTok Ad Awards

ArabAd's staff 23 Jan, 2026

ADIDAS CONNECTS WITH EGYPTIAN FANS DURING AFCON THROUGH CULTURE-FIRST CONTENT STRATEGY Image

Social Media

ADIDAS CONNECTS WITH EGYPTIAN FANS DURING AFCON THROUGH CULTURE-FIRST CONTENT STRATEGY

ArabAd’s staff 22 Jan, 2026

Snapchat and Publicis Groupe Unveil New Research on What Creators Want Image

Advertising

Snapchat and Publicis Groupe Unveil New Research on What Creators Want

ArabAd’s staff 9 Dec, 2025

Snap Inc. and Qatar Museums Launch Immersive AR Experiences to Celebrate Qatar Museums’ Anniversaries Image

News

Snap Inc. and Qatar Museums Launch Immersive AR Experiences to Celebrate Qatar Museums’ Anniversaries

ArabAd's staff 11 Nov, 2025