Founded by Rimma Krasavina and Santiago Cuesta, Executive Creative Director and Co-Founder of RAY, the school positions itself as more than a traditional advertising academy. Its mission is to build a creative community where professionals, students and industry leaders collaborate through practical learning rooted in real-world challenges. Rather than operating as...
Rawlins launched the Epica Awards in 1987 while serving as President of DMB&B France. At a time when creative recognition was largely divided between national competitions and a handful of international festivals, Epica introduced a different model: campaigns would be judged exclusively by journalists covering advertising and communications, rather than...
The network brings together four established communications firms — Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ — under a shared structure aimed at offering clients strategic counsel, creative capabilities, digital expertise and intelligence services through one platform.Part of News Group International (NGI), which also owns global media...
The accreditation also places the school among a very limited number of institutions globally. According to Enas Reshwan founder of Cairo Ad School, it is the second occupational, non-degree advertising education institute worldwide to receive IAA accreditation and the first outside Asia.The IAA accreditation process assesses educational institutions against global...
DEKUPLE Group has entered the Middle East through a new venture with industry veterans Hubert Boulos and Ramsey Naja.The agency is 51% owned by DEKUPLE and builds on Das Kapital, the consultancy launched by Boulos and Naja in 2024. The partnership gives the French communications, data and marketing group a...
The name BETA is said to be no accident. Rooted in TBWA's foundational belief that the most resilient brands and agencies are never finished, always iterating, always reinventing, never too comfortable with the status quo to ask what comes next."We say we are always in BETA", said Reda Raad, Group...
As one of the fastest-growing segments of the global advertising industry, retail media is transforming how brands connect with consumers by leveraging first-party data, commerce insights and retailer-owned channels across the customer journey. As investment and interest in the category continue to accelerate across the Middle East, the need for...
Strategically located along the prime corridor connecting Burj El Murr, Downtown Beirut, and Hamra, the screen benefits from continuous urban movement and strong visibility, ensuring great exposure and impactful audience engagement.Its location is usre to provide brands with direct access to Beirut’s most prestigious districts, including the Phoenicia area, Downtown...
The move comes as advertisers increasingly seek stronger accountability, measurable outcomes and greater efficiency from media investments.Under the new structure, specialist disciplines including strategy, investment, partnerships, data, technology and execution will operate in a more connected framework designed to facilitate knowledge sharing, consistency and faster decision-making across the region.The model...
The award followed a transparent and competitive process conducted in accordance with rigorous professional evaluation criteria, through a public tender. This milestone reflects the company’s commitment to building an advertising sector rooted in governance, innovation, and sustainability, one that keeps pace with the latest global industry trends and accelerates digital...
The recognition celebrates a remarkable career spanning four decades and acknowledges Vincenti’s outstanding contribution to the development of the Out-of-Home (OOH) advertising industry across multiple markets. It is a testament to years of perseverance, dedication, vision, and hard work, as well as his unwavering commitment to excellence and integrity.Since launching...
Sunny Side Up (SSUP) has named Rita Chammas as General Manager, tasked with leading the agency’s next phase of growth across Lebanon, KSA, and the UAE.Rita joins with 20 years of regional experience across some of the industry’s most demanding networks, including Leo Burnett and Ogilvy, where she built and...
Sanders will be responsible for delivering The Romans experience across its growing client portfolio. Her remit spans client leadership, talent development, and building a seamless, high-performing operational engine that enables the agency’s earned-first creativity to thrive at scale.Arriving from Edelman, Sanders brings close to two decades of experience from some...
Gargash Auto is the official dealer and representative in the UAE of world-renowned automotive and mobility brands, including Mercedes-Benz, Alfa Romeo, GAC Motor, Purple pre-owned, as well as SIXT Rent a Car, SIXT Limousine and SIXT Leasing services. With a deep heritage in the regional automotive sector and an ambition...
Bassel brings 12 years of experience to his new role, covering senior positions on both agency and brand side, and in-depth knowledge of the wider GCC region. He has built and led communications strategies spanning brand reputation across B2G, B2B and B2C, with a specific focus on Saudi Arabia.In his...
