Sunny Side Up appoints Rita Chammas as General Manager

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Sunny Side Up (SSUP) has named Rita Chammas as General Manager, tasked with leading the agency’s next phase of growth across Lebanon, KSA, and the UAE.

Rita joins with 20 years of regional experience across some of the industry’s most demanding networks, including Leo Burnett and Ogilvy, where she built and led high-performing teams, managed complex client portfolios, and delivered sustained growth across multiple markets.

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Najib Sabbagh, Founder and CEO of Sunny Side Up, said: “Rita has the experience, the regional depth, and the leadership presence to take Sunny Side Up into its next chapter. I’m excited about what we’ll build together.”

Commenting on her appointment, Rita said: “Sunny Side Up has the energy and ambition of an agency ready for its next chapter. My role is to help turn that momentum into stronger operations, sharper growth, and a culture where people feel inspired to do brave, relevant work across markets.”