First Gulf Company Unveils "Trusted to do" Brand Positioning

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First Gulf Company (FGC), with more than two decades of delivery experience across Construction & MEP, Systems Integration, and Facility Management, has launched a major brand repositioning under the platform "Trusted to do" (قد الثقة), developed by TBWA\RAAD.

The work represents a strategic shift for FGC, a company with more than 20 years of experience delivering projects across broadcasting, culture and public sectors, government entities, healthcare, hospitality, and education. The new positioning reflects both its established track record and the evolving ambitions of the Kingdom.

“Trust isn’t built through promises. It’s built through delivery,” says Nezar AlShurafa, Marketing Director at FGC. " We've spent two decades earning trust the hard way, one system, one project, one client at a time. 'Trusted to do' isn't a marketing line. It's a reputation we've already built. Now we're defining it."

"Trusted to do" is a platform built on reliability, precision, and accountability. It's not about reinvention; it's about definition. 

The repositioning was developed in partnership with TBWA\RAAD and launches with a brand film, manifesto, and integrated campaign rolling out across December.

Dan Leach, Managing Director TBWA\RAAD Saudi Arabia added: "This is the kind of brief that doesn't come around often: helping a company whose work touches millions of lives every day tell a genuine story of legacy and trust, and proving that B2B work can be just as compelling as consumer campaigns when you lean into the truth of what a company actually does."

Link to film: https://www.instagram.com/reels/DSEuRy-Cv_8/ 

Downloadable Assets: https://fileport.io/XvyFNBNxHrth