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In Brief

Art & Design

Advertising

Can brands learn from Gen Z? PepsiCo's Youth Impact Studio says yes Image

Events

Can brands learn from Gen Z? PepsiCo's Youth Impact Studio says yes

Gaya Salam 7 Jul, 2026

Cairo Ad School Secures Global Recognition Image

Advertising

Cairo Ad School Secures Global Recognition

Ghada Azzi 24 Jun, 2026

Adidas unveils Saudi Chapter of "Backyard Legends" ahead of World Cup Image

Advertising

Adidas unveils Saudi Chapter of "Backyard Legends" ahead of World Cup

ArabAd's staff 1 Jun, 2026

Industry Talk

The Enduring Principles of Advertising: From Product Claims to Brand Storytelling

Lolu Akinwunmi, Prima Garnet Africa 13 May, 2026

“In Saudi, authenticity is not optional. It is the price of entry.” Image

News

“In Saudi, authenticity is not optional. It is the price of entry.”

By Ahmad Younis - Chief Creative Officer Publicis ME 26 Mar, 2026

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury Image

News

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

ArabAd's staff 24 Mar, 2026

$TBWA\RAAD Makes Fast Company Middle East’s Most Innovative Companies List Image$

Advertising

TBWA\RAAD Makes Fast Company Middle East’s Most Innovative Companies List

ArabAd's staff 1 Dec, 2025

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind Image

Creativity

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind

ArabAd’s staff 3 Nov, 2025

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy Image

Creativity

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy

Gaya Salam 21 Oct, 2025

Time to Break Up With Your Phone? Samsung Thinks So Image

Creativity

Time to Break Up With Your Phone? Samsung Thinks So

Ghada Azzi 5 Oct, 2025

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out Image

Interviews

Shaping a Smoke-Free Future: PMI Lebanon’ s Amr Taha Speaks Out

Ghada Azzi 1 Oct, 2025

PUMA Brings Back Its Icons to the Middle East Image

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat Image

Ads of the Week

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat

Ghada Azzi 10 Sep, 2025