News - Media
Antonio Vincenti Honored with Lifetime Achievement Award at WOO Annual Congress in London
by ArabAd's staff
June 8, 2026
In
a moment that came as a genuine surprise to him, Antonio Vincenti, CEO of
Pikasso, was honored with the prestigious Lifetime Achievement Award
during the annual congress of the World Out of Home Organization (WOO),
held at the Hilton Park Lane in London.
The recognition celebrates a remarkable career spanning four decades and acknowledges Vincenti’s outstanding contribution to the development of the Out-of-Home (OOH) advertising industry across multiple markets. It is a testament to years of perseverance, dedication, vision, and hard work, as well as his unwavering commitment to excellence and integrity.
Since launching Pikasso in Lebanon in 1986, Antonio Vincenti has played a pioneering role in shaping the region’s outdoor advertising landscape. What began as Lebanon’s first dedicated outdoor media company has evolved into one of the leading Out-of-Home groups across the Middle East, Africa, and Europe.
Under his leadership, Pikasso expanded beyond Lebanon into Jordan and Iraq in the Levant; Morocco and Tunisia in North Africa; Mali, Senegal, and Côte d’Ivoire in Sub-Saharan Africa; and Italy and Armenia in Europe.
Today, Pikasso Group operates more than 13,000 advertising faces, 450 digital screens, and 73 exclusive concessions. Present in 435 cities across 11 countries and supported by a team of 300 highly qualified professionals, the Group is active in all segments of Out-of-Home and Digital Out-of-Home advertising, including billboards, street furniture, transport advertising, and mall media.
The award not only recognizes Antonio Vincenti’s lifetime achievements, but also his lasting impact on the industry and the countless professionals, partners, and clients who have been part of his journey. Reflecting on the recognition, Vincenti said: “This award belongs not only to me, but also to the many colleagues who have been part of the journey over the years, and to my spouse and children, whose support has meant everything. Thank you from the bottom of my heart.”
The distinction comes at a particularly meaningful time as Pikasso is celebrating its 40th anniversary in 2026, marking four decades of growth and leadership in the Out-of-Home sector.
ArabAd extends its warmest congratulations to Antonio Vincenti on this well-deserved honor and wishes him continued success as he continues to inspire the industry he
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