Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite

Truecaller, the global communications leader in caller identification and spam blocking with 450 million active users worldwide, announced the launch of its comprehensive Advertising Effectiveness Measurement Suite aptly named - ROI of Trust. The new solution helps brands evaluate and quantify advertising impact across attention, trust, and confidence.

Truecaller’s measurement framework evaluates what truly drives outcomes - whether brand messages capture attention, inspire trust, and translate belief into confidence to act. Built on the Truecaller Trust and Confidence Framework, the suite introduces a new way to make trust measurable.

The Middle East and Africa (MEA) region remains a high-growth market for Truecaller, driven by its expanding digital ecosystem and mobile-first users.

With rising adoption of Truecaller and growing demand for our solutions, MEA offers strong potential for both brand engagement and trusted communication. We remain committed to deepening our presence and partnerships across the region in the times ahead.

Hemant Arora, Vice President, Global Head Ads Business at Truecaller, said: "With high daily engagement, Truecaller has grown into a platform where user attention is both meaningful and actionable. We’re committed to helping advertisers tap into this attention more effectively by offering verified, privacy-safe tools to measure impact in a smarter and more collaborative way”.

“Every impression on Truecaller carries a halo of trust,” said Archana Roche, Global Head of Measurement at Truecaller.

“Through our Trust Uplift and Confidence Framework, we can now quantify how ads in this trusted environment build credibility and inspire belief. When people see brands within this halo, they instinctively perceive them as more reliable and worth engaging with”.