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In Brief

Art & Design

Measurement

WOO Expands Global OOH Measurement Guidelines as Industry Moves Toward More Unified Audience Data Image

Media

WOO Expands Global OOH Measurement Guidelines as Industry Moves Toward More Unified Audience Data

Ghada Azzi 1 Jul, 2026

Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite Image

News

Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite

ArabAd's staff 17 Nov, 2025

MBC Media Solution's First-Ever TV Attention Study Redefines What Audiences Really Watch Image

News

MBC Media Solution's First-Ever TV Attention Study Redefines What Audiences Really Watch

Gaya Salam 16 Oct, 2025

WOO APAC Forum Puts Audience Measurement in the Spotlight Image

Media

WOO APAC Forum Puts Audience Measurement in the Spotlight

Gaya Salam 25 Sep, 2025

Pikasso Italia introduces the third installment of its Milano digital display collection Image

In Brief

Pikasso Italia introduces the third installment of its Milano digital display collection

ArabAd's staff 18 Mar, 2025

In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals Image

In Brief

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals

ArabAd's staff 4 Dec, 2024

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’ Image

In Brief

MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’

ArabAd's staff 7 Nov, 2024

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

Dentsu’s new research on understanding attention and building new norms and metrics Image

In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

AppsFlyer rolls out Privacy Sandbox on Android Image

In Brief

AppsFlyer rolls out Privacy Sandbox on Android

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia Image

In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

Marketers are failing to measure the full impact of their marketing investments, finds WARC Image

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024