Digital Advertising

Media

TikTok appoints MMS as official advertising reseller in Saudi Arabia

ArabAd's staff 9 Jul, 2026

Social Media

TikTok Bets on Agentic AI to Speed Up Brand Creativity Across MENA

Ghada Azzi 28 Jun, 2026

Media

Promomedia Launches Lebanon’s First Commercial 3D LED Digital Screen

ArabAd’s staff 18 Jun, 2026

Industry Talk

The Enduring Principles of Advertising: From Product Claims to Brand Storytelling

Lolu Akinwunmi, Prima Garnet Africa 13 May, 2026

News

Truecaller Unveils ROI of Trust - its First, Complete Measurement Suite

ArabAd's staff 17 Nov, 2025

News

Qatar’s Snapchatters Lead GCC in Digital Engagement and Cultural Influence

Gaya Salam 26 Oct, 2025

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

Tech/Digital/AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025

In Brief

MMS Sports Connects Brands with Regional Sports Enthusiasts

6 May, 2025

Tech/Digital/AI

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

In Brief

This Ramadan, Snap is redefining snapping for brands

ArabAd's staff 14 Feb, 2025

In Brief

Rotana TV names SPEX exclusive media partner for TV and digital advertising

ArabAd's staff 5 Feb, 2025

Tech/Digital/AI

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

In Brief

Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund

ArabAd's staff 28 Nov, 2024

In Brief

Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising

ArabAd's staff 28 Nov, 2024