Digital Advertising

In Brief

Interact, the global platform uniting Data, Creative Production, Media and Commerce, to be fully integrated across MCN and its agencies

ArabAd's staff 26 Nov, 2024

In Brief

MMS Digital Day on understanding emerging digital growth opportunities in the MENA region

ArabAd's staff 24 Nov, 2024

In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

ArabAd's staff 24 Oct, 2024

In Brief

Equativ and Azraq join hands to empower clients to make positive environmental impact in the UAE

ArabAd's staff 23 Oct, 2024

Advertising

Property Finder promises to cater to every lifestyle and desire via ‘A home for every life’ campaign

ArabAd's staff 15 Oct, 2024

Advertising

New campaign by VML Riyadh promising no gamer is left behind with stcplay

ArabAd's staff 15 Oct, 2024

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11 Oct, 2024

In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance

19 Aug, 2024

Tech/Digital/AI

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

14 Aug, 2024

Tech/Digital/AI

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

In Brief

Total spending on podcast ads to hit over $5 billion by 2027

6 Jul, 2024

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13 May, 2024

In Brief

Snap's Advanced Partner Program launched to advance agency expertise on Snapchat

3 May, 2024