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In Brief

Art & Design

Viewpoint

Why Clients Don't Trust Agency Strategists Anymore (And Why They're Right) Image

POV

Why Clients Don't Trust Agency Strategists Anymore (And Why They're Right)

Richard El Hashem 29 Jun, 2026

AI won't replace Marketers. It will destroy the ones who can't think in Systems Image

POV

AI won't replace Marketers. It will destroy the ones who can't think in Systems

Richard El Hashem - Creative Strategic Advisor & Business Acceleration Director 9 Jun, 2026

Behavioral Science in MENA; Why Global Nudges Fail and Local Heuristics Win Image

POV

Behavioral Science in MENA; Why Global Nudges Fail and Local Heuristics Win

Richard El Hashem 2 Jun, 2026

Industry Talk

The Enduring Principles of Advertising: From Product Claims to Brand Storytelling

Lolu Akinwunmi, Prima Garnet Africa 13 May, 2026

Gemini is stopping harmful ads before people ever see them Image

Studies/Reports

Gemini is stopping harmful ads before people ever see them

Keerat Sharma, Ads Privacy and Safety 17 Apr, 2026

Un-Branding Lebanon Image

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing Image

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Tech/Digital/AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright, AppsFlyer 8 Jun, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Creating Work That Matters: How Purpose-Driven Results Shape Perception Image

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

AI Assistants in Research: Friend or Foe? Image

Tech/Digital/AI

AI Assistants in Research: Friend or Foe?

Saudi Arabia‘s State of Branding Image

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

How Connected TV is Transforming Consumer Engagement! Image

Tech/Digital/AI

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025