Truecaller’s measurement framework evaluates what truly drives outcomes - whether brand messages capture attention, inspire trust, and translate belief into confidence to act. Built on the Truecaller Trust and Confidence Framework, the suite introduces a new way to make trust measurable.The Middle East and Africa (MEA) region remains a high-growth...
The partnership is set to empower MCN's portfolio of clients with advanced data solutions and seamless multi-platform activation through privacy-first technology. This collaboration will further strengthen the holding company's ‘Interact’ platform – powered by Acxiom, with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities.Ghassan Harfouche, Group CEO, MCN MENAT &...
Saudi Arabia has unveiled 'Dream of the Desert', its first ultra-luxury train — a milestone collaboration between Arsenale Group, Saudi Arabia Railways (SAR), the Ministry of Culture, and the Saudi Tourism Authority. The project blends Italian design mastery with Saudi cultural storytelling, redefining the future of luxury rail travel in the...
StickyGinger, the GCC-based creative communications agency, has added a string of new accounts to its growing portfolio, underscoring its momentum across the luxury, destination, and entertainment sectors.The agency has been appointed to handle full-service PR and influencer communications for The Ritz-Carlton, Dubai, and will lead the relaunch campaign for the...
Based in Dubai, the agency said the appointment reflects its ongoing investment in creative leadership and innovation, placing creative excellence at the center of business growth and client impact.As CCO, Raffaghello will oversee creative direction, quality standards, and innovation strategy across all divisions. Her remit includes launching a group-wide creative...
n a move that could redefine how healthcare brands speak to Arabic-speaking audiences, Publicis Groupe Middle East has entered a strategic partnership with Altibbi, a reputed-leading Arabic digital health platform.The collaboration combines Altibbi’s 30 million monthly users and rich repository of regional health data with Publicis Groupe’s media, data, and...
Part of MCN, the regional arm of Interpublic Group (IPG), Initiative operates across the MENA region with a focus on culture-driven media strategy and business performance. The network supports clients through integrated communications, data, and content solutions, making Adem’s appointment a key move in strengthening Initiative’s position in the UAE’s...
Global gaming habits are shifting. According to new data from Skinsluck.com, players in Brazil, the Philippines, and Turkey are logging the most hours behind the screen — averaging more than 10 hours per week, roughly 30% above the global average of 6 hours and 58 minutes.That makes gaming one of...
The Wendy’s Company has handed its regional marketing and advertising duties in the GulfCooperation Council (GCC) to Das Kapital, the Paris-founded creative agency known for "its ideas-first approach and challenger work" for brands like PepsiCo, DKNY, and Doha Bank. The appointment signals the American QSR giant’s latest move to deepen its footprint across the Gulf Cooperation...
Phygital International (PI) has named John Hewitt as its new International Marketing & Communications Director, a move that reinforces the organization’s global ambitions ahead of the Games of the Future 2025 in Abu Dhabi.Hewitt joins with over a decade of senior leadership experience across global sports bodies including the UN...
Snap Inc. has officially opened its new office in Doha’s Msheireb district, a move that cements its commitment to Qatar’s booming digital economy and the wider Middle East innovation scene. The launch was attended by Snap’s Founder and CEO Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director...
The global esports audience has doubled since 2017 — from 345 million to 665 million this year — but the world’s biggest markets by revenue aren’t the ones with the most devoted fans but the most engaged where passion runs deepest.According to new data from Skinsluck.com, Brazil, Vietnam, and the...
The Emirates Environmental Group (EEG) wrapped up the 25th edition of its long-running Students’ Workshops series, held virtually from October 20–22 under the theme “Paradox of Choice: Protecting the Present, Cultivating the Future.”Celebrating a silver jubilee milestone, the programme gathered more than 400 students from 73 schools across the UAE...
A familiar name in regional and global award circuits, Marie Claire Maalouf has long pushed the creative boundaries of the MENA region onto the world stage. Ranked the #1 Executive Creative Director in MENA and #3 globally by The Drum’s official rankings, Maalouf has built a reputation for crafting ideas that...
Award-winning production house electriclime° has expanded its global footprint with the launch of a new office in Riyadh, Saudi Arabia, marking another step in its steady international growth.With established bases in Dubai, Singapore, and Sydney, and recent additions in Seoul and Bangkok, the Riyadh launch underscores the company’s growing investment...
