In a world where every channel, device, and platform is connected, 'NextM: The Canopy Effect' explores how to make that complexity work for growth — not confusion. It’s about reimagining media as a living ecosystem where creative, strategy, and technology thrive together.Opening the summit, Ted Lappas, Data Scientist at Satalia...
The World Out of Home Organization (WOO) has announced Hun Choi, Executive Vice President and Head of Solution Division at Cheil Worldwide, as the second keynote speaker for its upcoming Regional Forum in Seoul, set for November 5–7. He joins Daniel Hofer, Senior Executive at JCDecaux, who was previously confirmed.With...
MBC Media Solutions (MMS) hosted the second edition of its flagship event, Powering Growth with Data 2.0, unveiling for the first time the results of its TV Attention Study conducted in partnership with Amplified, the global leader in attention measurement, and supported by the Advertising Business Group (ABG).The event gathered...
Omnicom Media Group (OMG) MENA has named Florian Pfeifer as Managing Director of Flywheel Commerce Network, the group’s global e-commerce and retail media intelligence platform.Pfeifer joins with over 15 years of retail and marketing experience across Europe, having held senior positions at Schwarz Group (LIDL), Iceland Foods, and most recently...
Publicis Groupe Middle East (ME) has named Chris Solomi its new Chief Digital Officer, a move that underscores the network’s determination to deepen its regional footprint in data, identity, and retail media.The newly created role is designed to accelerate Publicis’ connected media ecosystem and marketing transformation capabilities across the Middle...
In what it calls the most significant evolution of The One Show in decades, The One Club for Creativity has unveiled 'The One Show Indies'—a new initiative dedicated exclusively to independent agencies, design firms, production houses, and creators.Set to debut within The One Show 2026, the new competition aims to...
In a move that signals the growing weight of audio in the region’s media mix, JGroup has announced an exclusive partnership with iHeartMedia, the U.S.-based audio giant, to expand its advertising and digital footprint across the Middle East and North Africa. The deal gives JGroup exclusive rights to represent iHeartMedia’s portfolio...
The agreement is a clear signal of how artificial intelligence is moving into the mechanics of recruitment, an area long dominated by outdated CVs and subjective interviews. It is also a clear example on how AI is beginning to reshape one of the region’s youngest and largest labor markets. Founded by...
Rebrands in the public relations and advisory world rarely happen without intent. They often mark a recalibration of vision, particularly in a region where PR consultancies face the dual challenge of expanding scale while staying culturally fluent.For C&B, the shift — articulated under the platform “Empowered by Facts” — underlines...
Commerce media has long been hyped as the “next big thing.” Now, in the Middle East, it’s getting the muscle it needs to move from theory to practice. Publicis Groupe Middle East and LiveRamp have announced a strategic partnership designed to accelerate adoption, innovation, and accessibility of commerce media across the...
For advertisers, the package folds into new or existing campaigns and supports both Apple’s SKAdNetwork and non-SKAN campaigns. Features include: • Target Cost Bidding (tCPA) for dynamic optimization toward a set acquisition cost. • Sponsored Snaps placed directly in Chat inboxes, Snapchat’s most active surface, where they delivered an 18%...
If you hear the word aerosol, you might think of a can of deodorant, but it’s actually much more than that. Aerosol is the scientific, umbrella term for solid and liquid particles suspended in gas – such as a cloud. Smoke is actually a type of aerosol that is generated during...
Global communications agency Burson has announced that Randa Stephan, its Global Chief Brand Officer, is assuming additional duties as Chief Corporate Strategy Officer, effective immediately.In her expanded role, Stephan will oversee the agency’s enterprise strategy and the continued development of global capabilities designed to strengthen Burson’s client offering and competitive...
The tie-up that brings together three heavyweights—Premier Padel, Red Bull TV, and Qatar Airways— will surely be playing a significant part in pushing the sport beyond its traditional base. The rollout begins with two flagship events on the calendar: the Ooredoo Qatar Major Premier Padel and the BNL Italy Major Premier Padel. More tournaments...
The launch, staged at Riyadh’s Four Seasons Hotel before a 400-strong audience of officials, business leaders, and media figures, marked the formal unveiling of Rotana Signs’ vision and its extensive portfolio of new digital assets and partnershipsWith investments exceeding 7 billion Saudi Riyals in new advertising assets, Rotana Signs has...
