Breaking news: Nassib Boueri Appointed to Lead WPP Creative Across the Region

Nassib Boueri has been appointed to lead WPP Creative across the region. The move comes as part of WPP’s strategic drive to enhance collaboration and simplify access to talent across its creative network, including VML, Ogilvy, Burson, AKQA, Landor, and Design Bridge & Partners — signaling a new phase of integration and creative leadership in the market.

Ewen Sturgeon is the new EMEA Chief Executive of WPP Creative

Boueri currently serves as CEO of VML MENA, following the integration of Wunderman Thompson and VMLY&R at the end of 2023, and is also President of the IAA UAE. He will report to Ewen Sturgeon, the new EMEA Chief Executive of WPP Creative.