Ewen Sturgeon is the new EMEA Chief Executive of WPP Creative

Ewen Sturgeon has been appointed EMEA Chief Executive of WPP Creative, a new regional role overseeing multiple agencies including VML, Ogilvy, Burson, AKQA, Landor, and Design Bridge & Partners.

This expands his previous role as EMEA CEO of VML into a broader leadership position aimed at improving collaboration and simplifying access to talent across WPP’s creative network. He reports to Jon Cook, who leads the global WPP Creative unit and is responsible for shaping its overall strategy and integration model.

The appointment follows the departure of Patou Nuytemans, CEO Ogilvy EMEA; her role will not be replaced, reflecting WPP’s move toward a leaner regional structure.

Sturgeon brings extensive experience from leadership roles at Wunderman Thompson, Publicis Sapient, and Digitas.

The role is part of WPP’s “WPP Creative” unit, launched under CEO Cindy Rose as part of its Elevate28 strategy, which aims to unify creative, design, and PR agencies under a shared operating model while keeping their individual brands.