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In Brief

Art & Design

Research

Gulf AI Hiring Triples in Four Years as Demand Expands Beyond Technical Roles Image

Studies/Reports

Gulf AI Hiring Triples in Four Years as Demand Expands Beyond Technical Roles

Gaya Salam 15 Jul, 2026

It's Just Qualitative Research. Or Is It? Image

POV

It's Just Qualitative Research. Or Is It?

Hossam Taher, Toluna 14 Jul, 2026

Research is Design Image

POV

Research is Design

Layal Merhi Architect, Researcher and Designer 22 May, 2026

Brazil, the Philippines, and Turkey Top Global Gaming Time Rankings Image

News

Brazil, the Philippines, and Turkey Top Global Gaming Time Rankings

Gaya Salam 29 Oct, 2025

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha Image

News

Publicis Groupe and Snapchat Launch 'Youth Studio' across the GCC to Decode Gen ZAlpha

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol Image

Studies/Reports

Facts brought by Philip Morris Lebanon on the difference between smoke and aerosol

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

AI Assistants in Research: Friend or Foe? Image

Tech/Digital/AI

AI Assistants in Research: Friend or Foe?

New research finds omnichannel advertising outperforms traditional multichannel Image

In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

Why advertising agencies still misunderstand Saudi audiences Image

Industry Talk

Why advertising agencies still misunderstand Saudi audiences

Moey Shawash 25 Feb, 2025

Pin&Notch, a new agency, launches in Qatar Image

In Brief

Pin&Notch, a new agency, launches in Qatar

ArabAd's staff 19 Feb, 2025

In Brief

sparks & honey, an Omnicom consultancy, opens in MENA

ArabAd's staff 19 Feb, 2025

AI in Market Research: Toluna ready to transform consumer understanding Image

Tech/Digital/AI

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025