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In Brief

Art & Design

AI

Social Media

TikTok Bets on Agentic AI to Speed Up Brand Creativity Across MENA

Ghada Azzi 28 Jun, 2026

Cannes Lions 2026: Meta Rolls Out New AI Features for Marketers and Agencies Image

Tech/Digital/AI

Cannes Lions 2026: Meta Rolls Out New AI Features for Marketers and Agencies

Gaya Salam 26 Jun, 2026

MusicNation Becomes First Middle East Signatory of Human Artistry Campaign on Responsible AI Image

Tech/Digital/AI

MusicNation Becomes First Middle East Signatory of Human Artistry Campaign on Responsible AI

Gaya Salam 26 Jun, 2026

$TBWA\RAAD Launches BETA Series Focused on AI, Culture and Connected Commerce Image$

Advertising

TBWA\RAAD Launches BETA Series Focused on AI, Culture and Connected Commerce

ArabAd's staff 18 Jun, 2026

AI won't replace Marketers. It will destroy the ones who can't think in Systems Image

POV

AI won't replace Marketers. It will destroy the ones who can't think in Systems

Richard El Hashem - Creative Strategic Advisor & Business Acceleration Director 9 Jun, 2026

Annalect, Omnicom Media’s data and analytics division leverages Snowflake to advance martech, AI and measurement capabilities across MENA Image

Media

Annalect, Omnicom Media’s data and analytics division leverages Snowflake to advance martech, AI and measurement capabilities across MENA

ArabAd's staff 18 May, 2026

TRACCS and Ainigma Team Up to Accelerate GenAI in MENA Image

News

TRACCS and Ainigma Team Up to Accelerate GenAI in MENA

Gaya Salam 22 Oct, 2025

AI, Insight, and Imagination Collide at WPP Media's 'NextM: The Canopy Effect' Image

News

AI, Insight, and Imagination Collide at WPP Media's 'NextM: The Canopy Effect'

Gaya Salam 21 Oct, 2025

SBR and Jisr Bet on AI to Tackle Saudi Arabia’s Recruitment Challenges Image

Tech/Digital/AI

SBR and Jisr Bet on AI to Tackle Saudi Arabia’s Recruitment Challenges

Ghada Azzi 4 Oct, 2025

Google’s New Protocol Lets AI Agents Pay for You Image

Tech/Digital/AI

Google’s New Protocol Lets AI Agents Pay for You

Patrick Amhaz 18 Sep, 2025

Is ChatGPT Winning the AI Race? Image

Tech/Digital/AI

Is ChatGPT Winning the AI Race?

Patrick Amhaz 12 Sep, 2025

Anthropic Pushes AI Deeper into the Browser Battlefield Image

Tech/Digital/AI

Anthropic Pushes AI Deeper into the Browser Battlefield

ArabAd’s staff 8 Sep, 2025

Impact BBDO’s PromptZero Tackles AI’s Energy Waste Image

Campaigns

Impact BBDO’s PromptZero Tackles AI’s Energy Waste

Ghada Azzi 27 Aug, 2025

YouTube‘s Expanded AI Features Raise Concerns Among Creators Image

Tech/Digital/AI

YouTube‘s Expanded AI Features Raise Concerns Among Creators

Gaya Salam 28 Jul, 2025

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Tech/Digital/AI

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025