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In Brief

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Marketing

Key takeaways considered pivotal to the future of strategy as per WARC report Image

In Brief

Key takeaways considered pivotal to the future of strategy as per WARC report

Proven Marketing Strategies that Propel Startups to Stardom Image

Tech/Digital/AI

Proven Marketing Strategies that Propel Startups to Stardom

Hedaa Ashraf Abd ElHamed, LA3EB 28 Sep, 2023

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Image

Tech/Digital/AI

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023

Newly-launched Against All Odds poised to redefine F&B consultancy Image

In Brief

Newly-launched Against All Odds poised to redefine F&B consultancy

The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad' Image

In Brief

The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'

Dubai Business Women Council digs into 'Industry Insight' Image

In Brief

Dubai Business Women Council digs into 'Industry Insight'

An unstoppable force: Why influencer marketing will dominate the future of MarCom Image

Tech/Digital/AI

An unstoppable force: Why influencer marketing will dominate the future of MarCom

Marwa Kaabour 29 Aug, 2023

TBO.COM join hands with WebEngage to harness martech and enhance customer experience Image

In Brief

TBO.COM join hands with WebEngage to harness martech and enhance customer experience

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared Image

Tech/Digital/AI

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

TikTok drives impact for Mondelez in Saudi Arabia Image

In Brief

TikTok drives impact for Mondelez in Saudi Arabia

Volkswagen appoints new managing director for Middle East operations Image

In Brief

Volkswagen appoints new managing director for Middle East operations

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Image

Tech/Digital/AI

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories Image

In Brief

WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories

UM MENAT extends marketing support to female entrepreneurs on global Impact Day Image

In Brief

UM MENAT extends marketing support to female entrepreneurs on global Impact Day

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Image

Tech/Digital/AI

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023