Marketing

Advertising

Are you not entertained?

Annie Arsane, TikTok 3 Jul, 2023

In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21 Jun, 2023

In Brief

AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East and Slap Global top the 2022 Global Effie Index

14 Jun, 2023

Free Talk

How virtual brands can increase profit without increasing costs

Naji Haddad 10 May, 2023

Advertising

Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch

9 May, 2023

In Brief

Akasa Air Partners with WebEngage to enhance customer engagement

19 Apr, 2023

Advertising

Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’

Nils Adriaans 13 Apr, 2023

Tech/Digital/AI

OTT content is the new global influencer

Pooja Suvarna, Mediaplus ME 5 Apr, 2023

In Brief

Team Red Dot and WebEngage partner up to optimize data-driven customer engagement in UAE & Saudi

28 Mar, 2023

In Brief

OMG MENA's first Saudi conference grasps full attention

28 Mar, 2023

Free Talk

Marwa Kaabour on how to establish a MarCom department from scratch

24 Mar, 2023

Free Talk

Return on Relationship (RoR): Driving Success in Advertising

Sarmad Hyder 23 Mar, 2023

Tech/Digital/AI

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

Tech/Digital/AI

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20 Mar, 2023

In Brief

Communication experts share actionable insights into immersive marketing at MENA Effie TLP

16 Mar, 2023