Marketing

Tech/Digital/AI

Marketing in an AI-driven world

Neel Pandya, Pixis 15 Mar, 2023

Tech/Digital/AI

Online video emerges as an effective format in an evolving media landscape

9 Mar, 2023

Tech/Digital/AI

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, LKI Consulting 6 Mar, 2023

Events

WARC Awards for MENA Strategy 2022 - Insights uncovered

6 Mar, 2023

In Brief

Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey

23 Feb, 2023

In Brief

TikTok, the ideal addition to a marketer's Ramadan media mix, says study

7 Feb, 2023

In Brief

GroupM’s newest agency EssenceMediacom launches in 120 offices globally

31 Jan, 2023

In Brief

WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards

24 Jan, 2023

In Brief

Performance marketing platform Admitad to become part of new parent holding company, Mitgo

24 Jan, 2023

Industry Talk

The State of Loyalty in the Kingdom of Saudi Arabia

Ashish Sinha 5 Jan, 2023

Industry Talk

Top five trends that will shape the media and advertising industry in 2023

5 Jan, 2023

Tech/Digital/AI

Seven trends to keep an eye on in the marcomms industry in 2023

18 Dec, 2022

Events

adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022

30 Nov, 2022

In Brief

T4tec signs on Andre Russell as its brand ambassador before it launches in the Middle East

28 Nov, 2022

Advertising

Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide 

9 Nov, 2022