Marketing

Tech/Digital/AI

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

In Brief

The Marketing Society opens applications for 2023 scholarship

10 Oct, 2022

In Brief

Snap’s first summit in Qatar designed to upskill marketers in the country

20 Sep, 2022

In Brief

WARC releases 'State of the Industry 2022: Modern Marketing in EMEA' report

21 Jul, 2022

In Brief

Global Marketers Express Confidence In Social Media

27 May, 2022

Tech/Digital/AI

Building a Cyber Security Strategy for Marketers

Radmila Blazheska & Eleanor Barlow 17 May, 2022

Industry Talk

Roger Halaby on Ethical Marketing

Roger Halaby 19 Apr, 2022

In Brief

2021 strongest year ever for marketing budgets globally, according to WARC's Global Marketing Index

1 Feb, 2022

Advertising

The power of podcasts

Iain Akerman 24 Jan, 2022

Industry Talk

Are Most Marketers in Sync with Today’s Trends?

Nadim Khoury 11 Jan, 2022

Branding

New vodka brand testing truth in advertising

ArabAd's staff 4 Jan, 2022

Advertising

Lucy Atkinson: 'Millennials do talk the talk, but walk the walk with less conviction'

Gijs de Swarte 23 Dec, 2021

In Brief

AlHokair Fashion Retail selects Merkle Saudi Arabia as its agency of record

6 Dec, 2021

In Brief

WARC Awards for Effectiveness 2022 are launched

18 Nov, 2021

Tech/Digital/AI

A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains

Dimple Dinesh 9 Nov, 2021