Marketing

In Brief

The Marketing Society launches scholarship to boost young talent's careers within the UAE

8 Nov, 2021

In Brief

Near acquires a minority stake in MEmob+

28 Oct, 2021

Tech/Digital/AI

This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA

Rana Bouri 4 Oct, 2021

Events

AME Awards Announces 2021 Award Winners: Regional Platinum Awards go to Government Media Office/MullenLowe MENA

30 Sep, 2021

Events

“Emotional intelligence” is the driving force for effective marketing in MENA

29 Sep, 2021

In Brief

Liquid expands into Europe

14 Sep, 2021

Tech/Digital/AI

What is Inbound Marketing?

Anna Waterhouse 10 Aug, 2021

In Brief

Marketing in the Millennial Age: What Works for the World’s Most Influential Generation?

5 Aug, 2021

In Brief

Fatafeat’s bespoke content approach yields impressive returns

30 Jun, 2021

Tech/Digital/AI

Five questions practitioners should ask before they begin their MMM journey

Dimple Dinesh 21 Jun, 2021

Advertising

Great Balls of Fire: What Can Fast Moving Consumer Goods Companies and Agencies Learn from the Music Industry in the Post-Covid World?

Peter Corijn 20 May, 2021

Tech/Digital/AI

Five Rules for Mobile Marketing in the ‘New Normal’ by AppsFlyer’s MD Paul Wright

Paul Wright 1 Feb, 2021

Tech/Digital/AI

MMM Re-Discovered!

Dimple Dinesh 16 Dec, 2020

In Brief

MeMob+ adds data stream on new mothers to its management and activation platform

26 Nov, 2020

Industry Talk

A new Paradigm Shift for the Tobacco Industry?

Ghada Azzi 9 Nov, 2020