Marketing

Advertising

Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’

14 Jan, 2024

In Brief

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance

10 Jan, 2024

Advertising

A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi

Mazen Nahawi, CARMA & SOCIALEYEZ 5 Jan, 2024

In Brief

Lamborghini Dubai awarded for its outstanding marketing strategies

2 Jan, 2024

Advertising

Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'

31 Dec, 2023

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

26 Dec, 2023

Free Talk

Marketing: A Way of Thinking - A Way of Living

Roger Halaby, the Hanging Gardens Agency 20 Dec, 2023

Industry Talk

Mohammed Fouladkar, the CEO who leads by example

Ghada Azzi 17 Dec, 2023

Tech/Digital/AI

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

17 Dec, 2023

Branding

How Saudi is Investing in Branding and Creative Communication Now More Than Ever

Ryouf Alrumaih, Nithar 14 Dec, 2023

In Brief

Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region

24 Nov, 2023

Advertising

Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror

ArabAd's staff 17 Nov, 2023

In Brief

We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces

2 Nov, 2023

Tech/Digital/AI

Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement

Helmi Abdalhadi, House of Gaming 27 Oct, 2023

In Brief

Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives

11 Oct, 2023