Marketing

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

22 Apr, 2024

In Brief

New research highlights transparency and quality lessons for MENAT advertisers

5 Apr, 2024

In Brief

TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD

18 Mar, 2024

Advertising

Rola Ghotmeh: ‘We adapt and move swiftly’

15 Mar, 2024

In Brief

Mitgo Group enters the financial services market with the acquisition of ‘Embedded’

12 Mar, 2024

Advertising

Roger Sahyoun on the Network's Leap in Lebanon's Advertising

11 Mar, 2024

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6 Mar, 2024

In Brief

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

29 Feb, 2024

Tech/Digital/AI

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024

Tech/Digital/AI

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

In Brief

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership

20 Feb, 2024

In Brief

TRKKN MENA achieves Premier Partner status on Google Cloud Platform

16 Feb, 2024

Tech/Digital/AI

Transforming retail: The power of AR in shaping personalised experiences

Gaynelle Brautigam, Tactical 14 Feb, 2024

Tech/Digital/AI

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

31 Jan, 2024

Tech/Digital/AI

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15 Jan, 2024