Report

Studies/Reports

The Billboards Are Still Paying Off: Global OOH Posts Another Strong Year

Ghada Azzi 7 Jul, 2026

Media

WOO Expands Global OOH Measurement Guidelines as Industry Moves Toward More Unified Audience Data

Ghada Azzi 1 Jul, 2026

News

Brazil, the Philippines, and Turkey Top Global Gaming Time Rankings

Gaya Salam 29 Oct, 2025

News

Qatar’s Snapchatters Lead GCC in Digital Engagement and Cultural Influence

Gaya Salam 26 Oct, 2025

News

New White Paper Reveals the Economic Power of DE+I in the Middle East

Gaya Salam 19 Oct, 2025

In Brief

The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ

ArabAd's staff 22 Mar, 2025

In Brief

New report explores Saudi Arabia’s sustainable development efforts in the cultural sector

11 Mar, 2025

In Brief

41% growth in crypto app installs across UAE in 2024, AppsFlyer reports

ArabAd's staff 24 Feb, 2025

In Brief

Platformance launches Ramadan Playbook with essential tips for brand strategy

ArabAd's staff 16 Feb, 2025

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

In Brief

PRCA MENA introduces its Mental Health Report 2024

ArabAd's staff 26 Nov, 2024

In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

18 Nov, 2024

In Brief

Dubai’s office market sees unprecedented uptake and rental surge, as per Savills' Q3 report

ArabAd's staff 9 Nov, 2024

In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29 Oct, 2024

Tech/Digital/AI

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024