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GCC to lead 5G adoption with 90% of subscriptions projected to be on 5G networks by 2029 Image

In Brief

GCC to lead 5G adoption with 90% of subscriptions projected to be on 5G networks by 2029

ArabAd's staff 18 Oct, 2024

Humanoid robots' deployment about to start, says GlobalData Image

In Brief

Humanoid robots' deployment about to start, says GlobalData

Dentsu’s new research on understanding attention and building new norms and metrics Image

In Brief

Dentsu’s new research on understanding attention and building new norms and metrics

ArabAd's staff 9 Oct, 2024

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey Image

In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8 Oct, 2024

Global cybersecurity workforce faces talent shortage, finds BCG in new report Image

In Brief

Global cybersecurity workforce faces talent shortage, finds BCG in new report

ArabAd's staff 5 Oct, 2024

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report Image

In Brief

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report

ArabAd's staff 4 Oct, 2024

CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines Image

In Brief

CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines

ArabAd's staff 1 Oct, 2024

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4 Image

In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Tech/Digital/AI

MENA mobile sales grew by 20% in the first half of 2024

CMOs more empowered than ever finds Dentsu Creative 2024 CMO report Image

In Brief

CMOs more empowered than ever finds Dentsu Creative 2024 CMO report

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Tech/Digital/AI

AppsFlyer investigates shifts behind mobile gaming's modest growth

Customer Promises deliver significant advantages for B2B brands finds WARC report Image

In Brief

Customer Promises deliver significant advantages for B2B brands finds WARC report

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Tech/Digital/AI

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

Gaming worth $184bn globally yet in-game advertising spend remains low Image

In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low