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In Brief

Art & Design

Opinion

It's Just Qualitative Research. Or Is It? Image

POV

It's Just Qualitative Research. Or Is It?

Hossam Taher, Toluna 14 Jul, 2026

Research is Design Image

POV

Research is Design

Layal Merhi Architect, Researcher and Designer 22 May, 2026

Gemini is stopping harmful ads before people ever see them Image

Studies/Reports

Gemini is stopping harmful ads before people ever see them

Keerat Sharma, Ads Privacy and Safety 17 Apr, 2026

LABELING: Empathy Ends at the Agency Door Image

POV

LABELING: Empathy Ends at the Agency Door

KriX 8 Mar, 2025

The Future Favours the Bold Image

POV

The Future Favours the Bold

Alex Saber, SMG/ ViVAKi 10 Nov, 2015

Always Connected: Why Consistency Is the Winning Formula on Snapchat Image

POV

Always Connected: Why Consistency Is the Winning Formula on Snapchat

Nicerine Sadouki, Snap Inc. 31 Jul, 2025

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing Image

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

On Advertising Awards and Selective Sanctions Image

Top Stories

On Advertising Awards and Selective Sanctions

Iain Akerman 31 May, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Creating Work That Matters: How Purpose-Driven Results Shape Perception Image

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Tech/Digital/AI

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Roger Halaby on Narcissistic Consumers Image

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Tech/Digital/AI

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Educate, Don’t Sell: The B2B Thought Leadership Advantage Image

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024