Following a multi-agency pitch involving four other agencies, Mediaplus Middle East was granted the Dabur account. With more than 135 years of expertise, Dabur is a personal care company well-known in the Middle East with flagship brands like Vatika, Dabur Amla, Dabur Herb’l, Fem, and Dermoviva. A key deliverable of...
MBC GROUP, the renowned media company in the Middle East and North Africa (MENA), announces its brand-new headquarters in Riyadh in the Kingdom of Saudi Arabia. During an exclusive purple-carpet event held under the patronage of Dr. Majid bin Abdullah Alkassabi, Acting Minister of Media of Saudi Arabia, MBC GROUP’s...
Snap Inc. hosted its first-ever summit in partnership with Qatar's Government Communications Office (GCO) in Doha, bringing together C-level advertisers and marketers from various government entities and businesses. This was Snap’s first event in Qatar after it signed an MoU with Qatar’s GCO in August this year, and announced its...
CNN Arabic is partnering with the Abdulla Al Ghurair Foundation for Education on two major projects as part of CNN Arabic’s key initiatives in its 20th anniversary year – the continued development of Arab youth and female empowerment. In the area of Arab youth development, CNN Arabic and the Abdulla...
From the Future Hospitality Summit in Dubai, Marriott International, Inc. announced plans to expand its Middle East footprint with the expected addition of over 20 properties and more than 5,000 rooms across the Gulf countries over the next 15 months. The company’s growth in the region is fuelled by ongoing...
The Kingdom of Saudi Arabia (KSA) is gearing up to celebrate this year’s National Day (September 23rd) with renewed vim and vigour following a couple of years of muted celebrations due to the pandemic. The Bold Group, a Saudi independent multi-disciplinary group who recently announced its expansion, ever aligned with...
The LIONS Creativity Report has been released. This annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions. It offers rankings for creative excellence in branded communications, and provides insights, analysis and interviews with Lion-winning creators. Speaking about the report, Simon Cook, CEO,...
Snap has launched a new in-app tool, labeled “Family Center.” The UAE Deputy Prime Minister and Minister of Interior, Lieutenant General Sheikh Saif bin Zayed Al Nahyan, was present for the launch of this new parental control feature within Snapchat, which is a fruitful cooperation between the Ministry of Possibilities...
Red Havas, the micro-network of merged media agencies, launches Red Impact, a new offering that brings together its environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The regional debut of Red Impact was marked by a visit from James Wright, Global CEO of Red Havas...
The Epica Awards announced that David Griner, co-founder of the new non-profit Creative Ladder, will be President of the jury this year. Previously, David worked for more than 15 years as a writer and editor at Adweek, most recently as International Editor. In many ways David is the ideal Epica...
Being the only creative prize judged by journalists, The Epica Awards 2022 advertising campaign is highlighting the PR advantages of entering the competition. In its “Open For Entries” campaign, created by VMLY&R Paris, The Epica Awards is putting a stronger focus on the competition’s uniqueness. Mark Tungate, editorial director of...
BANGKOK global production company Sweetshop has signed comedy Director Trevor Clarence for representation in Asia. Trevor Clarence has been described as having the wit of Cristiano Ronaldo and the body of Will Ferrell. He loves making ads. People tend to love making ads with him. He brings a cinematic touch...
Sutherland, an experience-led digital transformation company, announced that Khaled bin Abdullah Alsaleh has been appointed as Senior Vice President and Managing Director, Sutherland Middle East & North Africa (MENA), based in Riyadh, Saudi Arabia. Alsaleh brings 22 years of experience helping clients shape and execute digital transformation initiatives and is responsible for driving the strategy and...
Empire Entertainment, the exclusive theatrical distributor for Sony Pictures Releasing International and Star Studios in the Middle East, and BG Film, an entertainment company offering innovative solutions from production to distribution of Turkish movies and series, have joined forces to distribute and produce high-quality Turkish content and bring the very...
Following the announcement of the 2022 winners, Gerety Awards reveals the Global Agency, Network, Independent and Holding company of the year. In total the 2022 Gerety Awards jury have awarded 5 Grand Prix, 34 Gold, 58 Silver, 77 Bronze, with 139 entries remaining on the shortlist. 72andSunny were the most awarded agency...
