WPP announces that Karen Blackett OBE has been appointed as President of its business in the UK. The move recognises the importance of the UK as WPP’s home market and its second largest worldwide after the United States, and the ongoing simplification and integration of the company’s operations. Karen currently...
Omnicom Media Group MENA (OMG MENA) has appointed Rasha Rteil as the new managing director of Hearts & Science in the UAE. She replaces Dana Sarkis, the agency’s current general manager, following her decision to relocate to Europe. The leadership position at Hearts & Science is a return to the...
Hypermedia launches its latest Out-Of-Home media concept on Sheikh Zayed Road (SZR). Labelled the “Z Gallery – Art of Media”, the network, which is composed of more than 550 digital and static assets, has been artistically designed to empower brands with a premium media “Art Experience”. When Hypermedia joined the...
.jpg)
beIN SPORTS, the flagship sports channel from beIN MEDIA GROUP (“beIN”) and Official Broadcaster of the FIFA World Cup Qatar 2022 for all 24 countries in Middle East and North Africa (MENA) and France, have partnered with Snap Inc. to bring the best of their football coverage to Snapchat. The Discover...
Edelman has appointed senior Emirati business leader Tariq Bin Hendi as its Middle East chairman. Bringing a wealth of public and private sector experience, Bin Hendi’s appointment strengthens the Edelmans position as a leading communications consultancy across the Middle East. Bin Hendi is expected to play an invaluable role within...
Ziina, the UAE-based, YC-backed start-up on a mission to bring financial freedom to every person in the Middle East, is coming to Jordan. Having launched their digital wallet in February 2022, and their proprietary payment keyboard, the Ziiboard, just this month, the Jordanian expansion is the latest milestone in a rapid succession of innovation for...
Wunderman Thompson has promoted its global customer leader for Coca-Cola, Sasan (Sas) Saeidi CEO of its flagship New York office. The role was previously held by Audrey Melofchik who was elevated to CEO of North America in December 2021. “We have been on an unstoppable mission for Wunderman Thompson New...
The Higher Committee for Future Technology and Digital Economy, which will oversee Dubai's efforts to establish itself as a major global centre for the adoption of metaverse technology, was recently created by the Dubai government. As a result of this announcement, Metarverse Holdings has chosen Dubai and Abu Dhabi as...
This year, the honorary award of the German MICE industry, “the MICE Achievement Award, for outstanding achievements, life work or social commitment” goes to the owners and executives of the family-owned event and live marketing agency VOK DAMS. “In every industry there are people whose work has influenced the quality...
LaLiga, Spain’s top-flight football competition, and Galaxy Racer (GXR), the Dubai-based transmedia multinational, have signed a Letter of Intent paving the way for the formation of a 15-year Joint Venture (JV), which aims to transform the sport league’s brand presence in the Middle East and North Africa (MENA) region and...
In the relationship dynamic between influencers and brands it is key to allow content creators to deliver messages in their own creative ways, said social media marketing experts at the latest edition of the Shams Talks series organised by Sharjah Media City on Wednesday. Sharjah Media City (Shams) hosted the...
Digital out-of-home (DOOH) advertising has witnessed rapid growth and innovation over the last few years as new ideas and improvements to existing technology make the channel an increasingly appealing investment for marketers. One of such new and captivating innovation comes from du telecom provider in Dubai. To bring its Unlimited National...
iCubesWire, an India-based digital marketing agency established in 2010, has strengthened its presence in the MENA region with key hirings and client acquisitions. The company serves 500+ brands across industries, with offices in India, Singapore and Dubai. In addition, the agency is heavily investing in expanding its Dubai office to increase its footprint in the Middle East....
Alaraby Television began broadcasting from its new headquarters in Lusail City in Qatar. This move comes alongside full-scale enhancements to the visual display and interconnectivity of newscasts. The new studios are equipped with the latest technology systems to meet the expectations of Arab viewers of the channel that first launched...
According to an analysis by TradingPlatforms.com, YouTube is the second fastest-growing brand, with a growth rate of 83%. This is partly due to the fact that YouTube is a visual platform that allows businesses to showcase their products and services creatively and engagingly. TradingPlatforms's financial analyst Edith Reeds says, "YouTube...
