Ogilvy PR has launched a new Business Influence offering designed to enable clients to access the burgeoning Influence business economy at the B2B level. The new offer, led by Global Head of Influence Rahul Titus, is set to assist clients in accessing and leveraging credible industry authorities to help build...
Sharjah Media City (Shams) is organising a series of workshops under the script room ‘Hekaya’ initiative, in an effort to scout writing talents and provide them with an opportunity to hone their scriptwriting and content development skills. The initiative shapes part of Shams’ leading role in training and empowering young...
NEOM Tech & Digital Company – the first company to be established as a full-fledged subsidiary of NEOM – launched as 'Tonomus,' signaling the next stage in its growth trajectory as a cognitive multinational conglomerate. Headquartered at NEOM since its 2021 inception as the pioneering project's technology and digital lead, Tonomus...
Following a competitive pitch, Leo Burnett was appointed by Beam Suntory as global creative agency of record for Jim Beam, tasked with developing a new global positioning and creative platform for the historic bourbon. What started in 2021 with an award-winning idea to reclaim the happiest hour with ‘6ourbon 7ime’...
APO Group, the renowned Pan-African communications consultancy and press release distribution service, appointed Hussain Ali as Head of Design. Hussain joins APO Group after working for several leading Public Relations Agencies including, most recently, Ogilvy, where he spent a total of five years as Art Director and then Design Lead. Hussain’s...
There's no shortage of creative brands on TikTok. More and more brands are indeed realizing that TikTok is the next great marketing tool and are increasingly making ads and thriving on the app. One of such brands is Volkswagen Middle East who is rolling out a campaign on TikTok to...
The World Out of Home Organization’s APAC Forum, to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth. A top-level selection of leading media figures in the region,...
As the second fastest-growing brand globally and the most popular social network among teens, Snapchat has seen its user base explode over the years. Moreover, the image and video sharing app has outpaced the competition in terms of daily active users (DAUs) growth. According to data presented by AugustaFreePress.com, with...
The Dubai Business Women Council has organized the "Women in Media" forum in collaboration with MBC GROUP to discuss the crucial role that media organizations can play in increasing the representation and accountability of women in the media, on screens, and in content. The event is part of the council’s...
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A talented young creative from the UAE is among the 84 finalists from 23 countries for The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. The only YG20 finalist from the Middle East is Ameya Gupta, film editor in Dubai. This...
After conducting a survey showing that Greek start-ups find it extremely difficult to recruit the talent they need, the entrepreneurial ecosystem Starttech Ventures has launched a global competition. The aim is to attract skilled workers to Greek start-ups. Those with the required skills can win a job at a start-up...
The steady increase in advertising revenue within the retail media industry might come to an end. While digital media advertising in the US increased by more than 53 percent in 2020, recent predictions show that it will fall by 31 percent in 2022 and 26 percent in 2023. Economic uncertainty...
With 4.7 billion users in 2022, social media networks have become the largest marketplace for advertisers and brands searching to promote their businesses. Since 2020, the amount of money companies put into social media ads has more than doubled, and the figure keeps rising. According to data presented by AugustaFreePress.com,...
Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of a Havas initiative to share information and insights. Built on in-depth qualitative and quantitative data, including information captured by the agency’s own proprietary research tools, the...
The emergence of AIM (Arab Insight Media) was inevitable; there were far too many converging factors demanding its creation for it to be otherwise. Certainly, the notion of a media services company is nothing new, a fact underscored by the plethora of offers on every conceivable platform and medium. AIM,...
