The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market will continue booming. According to data presented by AugustaFreePress.com, brands will spend a whopping $32.5bn...
E-commerce in the MENA region has settled into a stable, high-growth era, with increased opportunities for e-commerce players. Data from global payment solutions provider Checkout.com’s report: Digital Transformation in MENA 2022, proves that the e-commerce trends accelerated by the pandemic are here to stay. The report surveyed over 15,500 shoppers...
Effie Worldwide announced that for the second consecutive year, the Global Effie Effectiveness Index reveals FP7McCann as the most effective Individual agency in the world. Additionally, FP7McCann Dubai took the top Regional Effie Index spot followed by FP7McCann Cairo. No stranger to the global rankings, FP7McCann have featured within the...
For the third consecutive year, Procter & Gamble (P&G) has partnered with Choithrams and Zulekha Healthcare Group for the ‘Pink it Now’ campaign as part of Breast Cancer Awareness month. In its 11th edition this year, Pink it Now is dedicated to increasing awareness of the disease, promoting screening and...
The Jewelry house Tiffany & Co. in collaboration with luxury creative tech-focused agency, BUREAU BEATRICE, recently introduced in Dubai Mall an interactive hoarding set to stay live until the end of November. The augmented reality (AR) experience takes guests on a journey that unfolds in three chapters, allowing them to...
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the...
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In collaboration with the General Commission for Audiovisual Media (GCAM), Snap Inc. has launched Family Center in the Kingdom of Saudia Arabi (KSA), making it one of the first Arab countries to launch the service. The new in-app tool gives parents more control over their children's online activity, allowing them...
DDB Europe has launched DDB FRESH, the world’s first fashion innovation agency for non-fashion brands. The new agency will focus on creating specialist products and campaigns that permeate culture for the good of the planet, through a combination of fashion, functionality and technology. DDB FRESH believes that all brands have the ability...
As part of its strategic expansion plan to build destination awareness, The Red Sea Development Company (TRSDC) has appointed Think Strawberries – a marketing and business development agency for travel and tourism – as its partner across the GCC to develop the region’s growing outbound ultra-luxury travel market. Pioneering an...
The Global Media Congress, taking place in Abu Dhabi from 15 – 17 November 2022, has been strengthened by the addition of the Media Labs, an innovative new concept. These invitation-only roundtables will center around a thorough debate on key themes relating to the future of the media industry. Welcoming...
TikTok MENA announced the launch of the inaugural TikTok Creator Hub program in the UAE, unlocking exciting opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify talents and connect them with the right...
Snap hosted a first-to-the-region fashion and beauty Augmented Reality (AR) event, unveiling their shopping and fashion technology features, while also showcasing the various tools on the app that are designed to elevate the consumer journey. A pioneer in AR try-on technology, Snap unlocked a series of unimaginable creative possibilities, helping...
Like Digital & Partners is joining the commercetools partners community as a "select partner" across their European and MENA regional teams. Like Digital & Partners is an award-winning agency with offices in London, Dubai with new openings in 2022 adding Paris, Rome and Riyadh to their localised business footprint. The...
MEmob+, the data, and location-driven marketing services company, has been recently recognized among the top two solution providers in the ‘Mobile Advertising’ category, celebrating creativity in data marketing by the SMARTIES Business Impact Index (BII) for MENA 2021. Securing second place on the index following a gold win for Nike’s ‘Start...
CNN Academy Abu Dhabi opened its doors for 2022 with a new group of 30 aspiring journalists eager to learn from experts at the world’s most renowned news brand. Becky Anderson, Managing Editor of CNN Abu Dhabi and Anchor of Connect the World, met the participants at twofour54’s Yas Creative...
