For the first time in the Arab world, ‘Shahid’ MBC Group’s streaming platform, launched 21 subscription-free digital channels. The launch of the ‘Fast Channels’ marks a new era of interactive digital live streaming services, offering viewers a rich mix of content without the need to subscribe. The high-definition channels, which...
Global advertising body, the International Advertising Association, IAA has announced the emergence of Sasan Saeidi, Chief Executive Officer, Wunderman Thompson New York, as President and Chairman for the next two years. The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies, and...
VICE Media Group, a global multi-platform media company, and its creative agency Virtue Worldwide, have made a number of senior hires and high-profile client wins in the Middle East as part of the Group’s continued growth in the region. Tarek Khalil has been promoted to the position of Regional Managing...
World Out of Home Organization (WOO) President Tom Goddard had a bullish message for over 200 delegates at WOO’s first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur from 11 to 13 October 2022. The APAC region, which now accounts for a third of the...
Although everyone has been talking about Augmented Reality for a while, many decision-makers continue to undervalue its possibilities. The recent "Augmentality Shift" study by IPSOS in partnership with Snap Inc. reveals its true potential. The report that studies the UAE and KSA markets highlights how the perception of AR is...
Empyre Communications, Dubai-based Public Relations and Marketing agency, which oversees a rich portfolio of brands—from luxury, hospitality, beauty, fashion, corporate and tech— has added 10 new accounts this quarter to its already substantial portfolio of clients. The new accounts are: Mama Zonia, a fusion restaurant nestled in the heart of Dubai...
Celebverse, a virtual real estate offering exposure to the burgeoning industry via Metaverse, is now live. It is the world's first and only virtual world dedicated to 'Adam & EU', an original human couple and parents of the human race. With its help, one can acquire virtual property / NFTs...
As global inflation soars, consumers in the UAE plan to adjust their lifestyle by reducing their household and miscellaneous expenses over the next three months, according to the latest survey conducted on 880 respondents in the UAE by Dubai based consultancy Insight Discovery, on behalf of the global life assurance...
Deliverect, a global scale-up that simplifies digital orders for more than 27,000 locations across 40 markets, has announced new global research, which revealed that more people are purchasing takeaway or delivery orders today than they were before the recent increase in cost of living. The survey, which was commissioned...
Global fashion brand GUESS has appointed Red Havas Middle East as its official communications agency in the GCC. The appointment comes as the fashion brand joins forces with Chalhoub Group as their new franchise partner, aiming to reposition the GUESS brand in the Middle East. Red Havas Middle East will manage...
BPG agency in the MENA region (part of the WPP Network) has launched its virtual headquarters, the BPGverse, a digital reality space for interactions and engagement between agency teams, clients and brands. The BPGverse is said to offer exciting possibilities for brands and clients who get to experience and explore a 360-degree,...
Islamic Arab Insurance Company ("SALAMA"), the UAE's Shari'ah-compliant Takaful solutions provider, has concluded its 22-day social media campaign titled ‘Kind Beings of Dubai.’ Running from September 19 until October 10, ‘Kind Beings of Dubai’ called on the emirates’ residents and visitors to share stories of extraordinary acts of kindness. The...
Multiverse Labs has partnered with the Sharjah Commerce & Tourism Development Authority (SCTDA) to launch Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah. Using the Multiverse Labs platform, Sharjahverse is a significant milestone as it is the first true metaverse of city scale with economic and social...
MEmob+, the data, and location-driven marketing services company, announced its strategic investment in GeoDB, a decentralized peer-to-peer data-sharing ecosystem, to help accelerate innovation in blockchain. The investment is set to reinforce both companies’ shared vision of democratizing data, changing how data is shared and monetized by the users and brands. MEmob+ and...
Following a successful first year for The Marketing Society’s Scholarship Programme in partnership with TikTok, the Society is delighted to announce that applications are now open for the 2023 course - an initiative created to champion future talent and help accelerate the careers of high potential marketers in the UAE....
