For its World Cup credit card campaign, Saudi-based bank, anb, one of the largest banks in the Middle East, announced it has achieved breakthrough results in terms of awareness. It innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the...
MCN (Middle East Communications Network) has secured 10 official certifications as a Great Place to Work® UAE after a thorough and independent analysis conducted by Great Place to Work® Middle East. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about...
Weber Shandwick has been officially certified as a Great Place to Work® UAE after a thorough and independent analysis conducted by Great Place to Work® Middle East. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience. The agency...
Talkwalker, the consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, today released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through a unified experience. The Social Media...
UM has appointed Pierre-Emmanuel Mahias as Regional Strategy Director - for GCC, ME and Turkey, as the global network continues its journey to futureproof (UM) clients’ businesses. Pierre will be reporting to James Dutton, Regional Digital Director, and Head of Product UM MENAT. Mahias’s remits include driving the agency’s strategy...
Gabrielle Attia, the multi-award winning creative behind the Lacoste "The Big Leap" short film, joins Paris-based agency Marcel (part of Publicis Groupe, 1st French agency at Cannes Lions this year). Arriving from BBDO New York as Creative Director, Gabrielle will work at Marcel under the supervision of Youri Guerassimov and...
Bayt.com, the renowned Middle East job site, has recently conducted a survey to explore the effect of work-life balance on performance, morale and commitment among MENA professionals. Interestingly, over half the employees have considered leaving their current job to find better work-life balance at some point during the past 12...
Trend Micro Incorporated, a global expert in cybersecurity solutions, has released a new report titled 'Metaverse or Metaworse? Cybersecurity Threats Against the Internet of Experiences', warning of a “darkverse” of criminality hidden from law enforcement, which could quickly evolve to fuel a new industry of metaverse-related cybercrime. As per Trend Micro,...
Companies and brands are losing billions of dollars each year due to ad fraud, making it one of the biggest concerns for businesses and advertisers across platforms. After falling last year, the global ad fraud rate started rising again in 2022. According to data presented by AugustaFreePress.com, the invalid traffic...
The annual working capital study by PwC Middle East indicates that businesses in the region have experienced a strong post-pandemic rebound and revenues have risen above pre-pandemic levels. This resulted from the strong response taken by the governments in the region to overcome COVID-19, combined with the regional boost provided...
TikTok today introduced Follow Me, a multi-channel program aimed at driving awareness and helping small-and-medium businesses (SMBs) in the UAE leverage the power of TikTok to drive business success. The program kicked off with an immersive event which highlighted the marketing solutions available to SMBs, and provided them with the...
MBC GROUP, the renowned media company in the Middle East and North Africa (MENA), has announced a brand-new partnership with Turkish production companies, Medyapim and Ay Yapim. The five-year partnership – unveiled today at MIPCOM CANNES 2022, the 38th International Co-Production & Entertainment Content Market – will see a host...
With eCommerce in the UAE forecast to generate $8 billion in sales by 2025 coupled with the fact that UAE consumers are shopping more via mobile apps, retailers are justifiably doubling down on mobile marketing campaigns. This is according to new data from AppFlyer which showed that between July 2021 and...
Sweetshop, a worldwide production company, has promoted Laura Geagea to Regional Managing Director of China, Asia and MENA. In her new role, Laura will oversee Sweetshop’s China and Asia operations from a strategic perspective, working hand-in-hand with Sweetshop China’s Senior Executive Producer Catherine Law, as well as Sweetshop Asia’s Executive...
The New York Festivals NYF Health Awards is open for entries. The newly launched NYF Health Awards will continue New York Festivals long history of celebrating excellence in Healthcare, Wellness, and Pharmaceutical advertising. NYF Health unveils a roster of significantly updated competition categories that mirror the current trends within the...
