WPP is to create its first Campus in Brazil, bringing together the company’s 26 agencies and 7,000 people under one roof. The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners....
In tribute to the advertising icon Dan Wieden, Cannes Lions has renamed the Titanium Lions the Dan Wieden Titanium Lions. It is because of Wieden that the Titanium Lion was born, and its purpose 20 years on remains the same: to celebrate provocative, boundary-busting, envy-inspiring work. In 2003, BMW’s ‘The...
The 2022 crypto price crash has been brutal for most cryptocurrencies, wiping billions of dollars off their value. Still, the number of people using cryptos and NFTs continues rising. According to data presented by AugustaFreePress.com, the number of crypto and NFT users is expected to jump by 14% year-over-year and...
TikTok’s Project Unicorn initiative to connect start-ups in MENA with venture capitalists from around the world has gained significant momentum across the entrepreneurship ecosystem, enabling regional startups to harness the power of the platform to help their businesses grow faster. TikTok’s Project Unicorn is designed as a full-fledged program with...
TOUGHLOVE, the purpose-driven business advisory company has recently appointed Brazen MENA to head up their PR and social media communications. Launched in Q1 of 2021, TOUGHLOVE is a company created through the joint efforts of nine marketing and communication professionals namely Khaled M. Ismail, Kamal Dimachkie, Mohammed Ismaeel Hameedaldin, Tim Burnell, Namrata Balwani, Mohamed AlTajer, Eleni Kitra, Eddie...
Augustus Media’s business tech and culture streaming service, Smashi, has expanded its programmatic advertising capabilities by bringing on Magnite, a global independent sell-side advertising platform. This deal includes every channel and format and incorporates the use of the SpringServe ad server. SpringServe takes the position as the video ad server...
FP7McCann KSA has appointed Mohammed Bahmishan as both Chief Executive Officer and Chief Creative Officer. He is replacing Marc Lawandos, FP7 McCann KSA Managing Director, who has taken on a new role as Executive Director at MCN. Bahmishan will lead the FP7 McCann Saudi office based in Riyadh. He is...
A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled "Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions", that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space,...
ADFEST has announced that it will be running its first live event since 2019. ADFEST 2023 will be a 3-day festival highlighting the latest production, digital, content and technology trends, and exploring new boundaries of the creative and communications industry. It is scheduled to take place from Thursday 23 – Saturday 25 March....
Plan3Media, a Dubai-based event management company, concluded its reputed Customer Happiness Summit & Awards (CHSA) 2022 in an memorable gala ceremony on 14th October at the Taj Business Bay. The 5th edition of the annual Customer Happiness Awards saw purpose-driven brands get their due recognition by a well-respected jury. The...
The Middle East Public Relations Association (MEPRA) announced it has received a record-breaking of close to 800 award entries from regional public relations agencies and in-house communications departments for this year’s premier awards gala event. The annual MEPRA Awards is one the most coveted events of its kind and is...
Promofix, a subsidiary and digital arm of JGroup, announces a strategic partnership with Rising Giants Network (RGN). Promofix's partnership with Rising Giants Network (RGN) in MENA has a key focus on UAE and KSA, and aims to act as an extension to its wide cross funnel advertising solutions through the...
Viu, the OTT platform, has announced that its latest production with independent Arab filmmakers has been selected at the internationally acclaimed Cairo Film Festival. Titled, ‘Mama’, the short film acts as critical moment for the region, as Viu embodies the first VOD platform to ever support emerging talent in the...
Instagram has cemented its position as the favorite social platform for influencers, especially in the United States. According to the numbers presented by AugustaFreePress.com, 45% of the entire spend on influencer marketing in the United States will go to Instagram-based influencers in 2022. Behind Instagram, YouTube is the second-biggest money-churning social...
The Middle Eastern Social Media category is back for its second year as E! recognises some of the most iconic and influential people across the Middle East as part of the People’s Choice Awards 2022. Back for the second time in the history of the ceremony, the People’s Choice Awards’...
