Al Arabiya News Network, in partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, held a star-studded event on Wednesday to announce the launch of the new digital content brand ‘Akthar’. Al Arabiya— the Arabic-language News Network in MENA—is introducing Akthar to expand its digital content offering and...
Jack Morton, the global brand experience agency, is expanding its operations in the Middle East, North Africa and Turkey (MENAT) as part of the Middle East Communications Network (MCN), to cover Saudi Arabia with three senior hires. The expansion follows Jack Morton’s rapid growth in the region. The agency was...
Over The Top (OTT) digital media services provider Basebone announced it will be significantly bolstering its Arabic-focused content within its flagship product baseplay™ as part of its expansion strategy within the Middle East and North Africa (MENA) region. The move comes on the back of ballooning demand by its regional fanbase...
Abu Dhabi based real estate developer, IMKAN, has selected independent creative shop, Science & Sunshine, to handle creative, social & digital duties following a competitive pitch involving several agencies. The IMKAN business is a significant win for Science & Sunshine. The agency will be responsible for accelerating the growth of...
Publicis Groupe and food retailer Carrefour Group are joining forces to address the booming retail media market in Continental Europe and Latin America. Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies. Retail Media leverages retailers’ premium relationships with their customers to help marketers deliver targeted marketing...
Arthur D. Little (ADL) has published “The Metaverse: What’s In It For Telcos?” exploring how telcos can capture value by leveraging the metaverse. Metaverse represents a major new market for telcos with early estimates of the overall size of the Metaverse opportunity to be around $13 trillion by 2030. For...
Raptor PR, a leading b2b communications agency for video games, web3 gaming, and media brands, has announced three new business wins among which Sandsoft, a leading MENA-based mobile games developer, publisher and investor powered by AAA games industry talent; the other two are: Kinetix, a metaverse platform for user-generated 3D animation; and Bidstack...
Following the overwhelming success of the 'Rock the Tok' program last year, TikTok relaunched the competition for the second year in a row to further celebrate lighthouse work stemming from MENA agencies. Agency partnerships and supporting the creative community have always been top priorities for TikTok for Business. Therefore, when...
FoxPush Publishers and advertisers AD Tech solutions, announce the launching of their new DSP (DEMAND SIDE PLATFORM). FoxPush expanded its adtech services wherein advertisers can easily run their campaigns while targeting the right audiences granularly with the use of modern artificial intelligence (AI) and machine learning algorithms to help them...
Bain & Company, the leading global management consulting firm, has appointed Mourad Limam as a partner in its Dubai office, with a focus on the firm’s Private Equity (Sovereign Wealth Funds) and Advanced Manufacturing Services (Real Estate and Social Infrastructure) practices in the Middle East region. Limam, whose appointment as...
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool, which measures a brand’s inspiration status and uncovers the brand attributes that fuel business...
WebEngage, the full-stack User Engagement and Retention Platform, appointed seasoned tech leader Hetarth Patel as the new Vice President – MENA and Managing Director – UAE. Working closely with the founding team, Hetarth Patel will spearhead WebEngage’s growth aspirations in MENA, a region that is starting to adopt a retention-led...
ADFEST has announced it is now accepting entries to the 2023 Lotus Awards for its upcoming ADFEST 2023 festival, under the theme “RISE,” which will be held in Pattaya, Thailand from Thursday 23 – Saturday 25 March 2023. ADFEST 2023 Lotus Awards celebrate the region’s creativity and craftsmanship. There are...
Fall is a time of year stacked with seasonal sales and promotional activities. For many MENA businesses, the coming months, November and December, will be some of the year’s most profitable. Having analysed more than 210 million online orders, IT-company Admitad has been able to identify and accurately predict those...
72 percent of in-store shoppers in the UAE said they are more likely than others to use their smartphones to enhance their shopping experience, especially to look up product information and compare prices at other merchants using their devices, according to “The 2022 Global Shopping Index: UAE Edition,” a PYMNTS...
