Pikasso Group, the international group specializing in outdoor advertising, has announced its launch in the Italian market as Pikasso Italia. Pikasso Group is an international Out-Of-Home (OOH) and Digital-Out-Of- Home (DOOH) company founded in Lebanon in 1986 by Antonio Vincenti. The company operates in 11 countries, with a total of...
Promofix, a full-service advertising and communication company and the digital arm of JGROUP, has signed an agreement with Criteo, a global technology company that helps brands, publishers, and retailers reach and monetise audiences through its Commerce Media Platform. Promofix will be Criteo’s official business partner across Qatar, Kuwait, Bahrain, Lebanon, Jordan,...
The Middle East and North Africa (MENA) chapter of Global Women in PR (GWPR), a global membership organisation connecting women in senior PR and communications roles, announces that Louise Jacobson, Managing Partner of Brazen MENA, has joined as a new board member. Jacobson has 21 years of experience in communications...
Celebrating five years of the Snap AR community, Lens Fest, Snap's augmented reality (AR) creator and developer conference, was held virtually on December 6-7, 2022. The annual event is a celebration of the Snapchat community, designed to inspire innovation and showcase the power of the Snap AR platform through two...
Current Global has appointed Peter Jacob as Managing Director, Current Global Middle East. With more than 20 years’ marketing communications experience, Jacob has led integrated communications campaigns for brands in the private and public sectors across the UK, Middle East, Europe and Africa. He takes on the new role at Current...
New York Festivals' AME Awards® released the 2022 AME Report, a two-tiered ranking report recognizing of some of the world’s most successful agencies and brands according to their achievements in the 2022 AME Awards. The AME Agency Report honors agencies who have produced cutting-edge and measurably effective creative work on behalf...
According to data presented by TradingPlatforms.com, the total number of cryptocurrencies dropped by 1,100 in the last nine months, the biggest decrease in the market`s history. Total Number of Cryptos Up by 22% YoY, Despite the Latest Drop The number of digital coins circulating in the crypto space soared...
WPP announces its acquisition of Diff, the e-commerce agency based in Montreal, Canada. Diff is an award-winning developer of tailor-made commerce solutions with specialized capabilities that address the rapidly growing Shopify commerce ecosystem. Founded in 2011 by Benjamin Crudo, the 115-strong company will join the Wunderman Thompson global network, complementing...
Out of 100 applicants, 11 startups made it to the final round and competed at the American University of Beirut (AUB) President’s Innovation Challenge pitching and awards ceremony held at the Beirut Digital District. “This annual occasion allows us to celebrate innovation as an instrument of entrepreneurship, and as a...
Dubai Lynx, MENA’s premier Festival and Awards for creative excellence in branded communications, has announced the ten industry experts who will lead the 2023 juries. The Jury Presidents will judge work entered across 21 different categories, including the newly launched Creative Commerce Lynx. About the new Creative Commerce Lynx Award,...
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Effie, the global forum that exists to champion the most effective agencies and brands around the world, has awarded Ogilvy agencies from across Europe for highly impactful, creative campaigns. At this year’s Effie Europe, Ogilvy the world’s leading creative network has swept up a total of seven awards, including 3...
The One Club for Creativity has announced six top creative leaders from Egypt, Lebanon, Saudi Arabia, Turkey and UAE who will serve on the diverse global jury for the ADC 102nd Annual Awards, one of the world’s longest running and most prestigious global competitions celebrating excellence in craft and innovation...
Likee, one of the region’s most popular short video platforms, has been selected by The Game Awards to livestream its event from regions that include: Middle East and North Africa (MENA), North America, Europe and South East Asia. The Game Awards is set to take place on 8 December 2022...
Three women from the Middle East & Africa (MEA) region joins global brand leaders from Philips, Heineken and PepsiCo on next year’s Gerety awards jury—namely Maya Karanouh, CEO/Co-Founder, Tagbrands, Lebanon, Rana Hamarneh, Group Executive Director & Partner, AdPro, Jordan, and Ghada Wali, Creative and Co-Founder, Wali Studio, Egypt. “We could...
Launched in Q4 2022, up-and-coming digital out-of-home (DOOH) advertising firm The Media Connector (TMC) provides cutting-edge technologies and services offering scalable solutions for companies of all sizes in the MENA. Founded and led by Raffoul Mattar, a media veteran with over two decades of regional experience in the advertising...
