In celebration of the world’s biggest football event, Qatar’s ICT provider Ooredoo and Snapchat have launched an interactive Augmented Reality (AR) program to enhance the fans' experience on the ground and delight Snapchatters from all over the world with immersive challenges. Powered by Ooredoo's speedy and robust 5G network, the...
MBC GROUP – the renowned media company in the Middle East and North Africa (MENA) – has announced the expansion of its partnerships with key anime studios and production houses in Japan and beyond to bring more anime content to its streaming platform, Shahid. At present, Shahid boasts hundreds of...
The Middle East Public Relations Association (MEPRA) announced the finalists for this year’s MEPRA Awards - an annual gala event that recognizes and honors the brightest, bravest, and boldest campaigns and practitioners in communications. The 2022 MEPRA Awards attracted nearly 800 entries – significantly more than the year before...
Snap in partnership with the Minister of State for Artificial Intelligence, Digital Economy and Remote Work Application Office launched a new AR lens to raise awareness around the Ghaf tree— the UAE’s national tree— and support Goumbook’s 'Give a Ghaf' tree planting program. The initiative launched on the occasion of UAE's...
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road, which also includes the sometimes narrow and tight lanes of a Drive-Thru. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to...
The 2023 World Outdoor Organization (WOO) Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Lisbon WOO Congress includes an opening reception, one and a half packed days of presentations and a full social programme...
On the occasion of the UAE’s 51st National Day, Emirates NBD, the renowned banking group in the Middle East, North Africa and Turkey (MENAT) region, is paying a first-of-its kind tribute to the UAE’s drive and ambition towards space exploration, though the ‘UAE Space Anthem’ – a first-ever rendition of the...
For the ongoing World Cup, football fans around the world are glued to their screens and this is especially true for the MENA region. With Saudi Arabia, Morocco, and Tunisia qualifying, and this year’s tournament being held in Qatar, there is more reason than ever for regional football enthusiasts to...
UK-based consumer technology company T4tec announced it had signed a strategic partnership deal with renowned international cricketer Andre Russell as part of its brand alignment strategy for the Middle East and Asia region. As part of the deal, the West Indies all-rounder will be actively involved in T4tec marketing activities...
In collaboration with Dubai Media Incorporated, one of the largest media organisations in the Middle East and the United Arab Emirates, The PR Academy MENA is the first academic institute in the Middle East to offer the master class training workshop, 'Communication in Metaverse,' which took place on 21 and 22 November. Led by internationally...
The skies of Saudi Arabia’s capital, Riyadh, were transformed in spectacular style recently, as history was made with the world’s largest QR code made by drones smashing into the Guinness World Record books. With a staggering 1,346 single multirotor drones illuminating the sky, the activation took place to highlight the...
Snap Inc. has revealed an incredible line-up of FIFA World Cup Qatar 2022 media partners, as Snapchatters in the region celebrate the biggest sporting event held in the Middle East. Snapchatters can watch an exciting variety of some of their favourite sports content from shows on Discover or explore a...
Checkout.com releases the second phase of its Digital Transformation in MENA 2022 report. Following the launch of part one last month – which included insights from 15,000 consumers in the region – the next chapter interviews businesses and their leaders at the forefront of the rapidly growing digital economy. Remo...
Deliverect, a global scale-up that simplifies digital orders for more than 32,000 locations across 40 markets, announced the results of a new research in partnership with Qoot, the Kingdom’s Café and Restaurant Association, which revealed that 45% of the restaurants manage 2 to 3 brands from the same location. 78%...
Admitad, an IT-solutions provider specialising in Performance Marketing, has launched a new platform for the finding and providing of marketing placements - Marketplace X. Its launch will significantly increase the revenue opportunities for both brands and publishers across the MENA region. This move continues Admitad’s strategy - announced at the...
