On the back of an unprecedented volume of new business wins, award-winning agency BPG (Bates PanGulf, part of WPP) is undergoing a strategic transformation aimed at strengthening its specialist consultancy services and meeting client needs. Underpinned by a digital first, integrated by intent positioning, the transformation aims to create a...
Elio El Chayeb has joined SOCIALEYEZ as the agency’s first-ever Head of Production. In his new role, Elio will be in charge of guiding a team of seven talented, young content creators. He will lead in brainstorming out of the box ideas, practicing the highest level of servicing and producing...
Poly, launched the ‘Hybrid Heaven Or Hell? The Journey To Hybrid Working’ whitepaper touches on the importance of reshaping the corporate culture for organizations to succeed in hybrid work. Office settings, design, and technology have received a lot of attention. However, the hybrid working culture is a critical element to...
The Bureau Business Center (The Bureau), UAE’s first purpose-built female-focused co-working space, is now open in Dubai’s Gold & Diamond Park. Co-founded by Dubai-raised sisters Nikita and Rhea Patel to create a distinct space that is welcoming, supportive, and encourages women to share space, ambition, and energy. The Bureau offers an...
The results of the largest opinion poll of its kind in the Arab world have been released by The Arab Center for Research and Policy Studies (ACRPS) with almost 33 thousand respondents across 14 Arab countries and more than 900 researchers taking part. The poll touched upon the issues facing...
VICE Media Group, the worldwide youth media brand will open its new regional headquarters in Riyadh’s JAX cultural district next month. The new headquarters will help to expand VICE’s footprint in the region while bolstering relationships with key partners in the Kingdom including the Ministry of Culture, Saudi Research and...
Ali Rez, Chief Creative Officer of Impact BBDO Group MENAP, and the most awarded creative leader in the Middle East, has been appointed as Grand Jury President for ADFEST 2023, which will be held at the Royal Cliff Hotels Group, Pattaya, Thailand from Thursday 23rd to Saturday 25th March. Rez will...
The latest GCC E-Performance Index 2022 reveals that all countries from the Gulf Cooperation Council (GCC) region have performed exceptionally well on five major global indicators, displaying significant progress in digital transformation. The report was issued by Orient Planet Research (OPR), an independent unit of Orient Planet Group (OPG), in...
Homegrown communications agency Matrix Public Relations maintained its winning streak at this year’s Middle East Public Relations Association’s (MEPRA) Awards bagging seven prestigious awards across various fiercely-contested categories. The momentous achievement comes hot on the heels of yet another big win for the Dubai-based PR agency after it scooped top...
London-based consumer technology company Nothing, announced the appointment of Rishi Kishor Gupta as Business Lead for its Middle East operations. Rishi, a veteran in the consumer technology space with over 15 years’ of experience, will be responsible for driving growth in the highly-competitive market, and spearheading business development and operations...
CARMA, the media intelligence service provider and SOCIALEYEZ, a regional digital engagement agency, announced that its Founder and Group CEO, Mazen Nahawi, has been presented with the Chairperson’s Lifetime Achievement Award from the Middle East PR Association. This prestigious accolade is a result of his vast contribution to the development...
InMobi, a provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in the Middle East and Africa. To build the momentum with the recently announced partnership, InMobi has appointed Jacob Joseph as the Business Head for Microsoft Advertising in...
IMPACT BBDO appoints Ghassan Kassabji as the new Chief Growth Officer for MENA based in Riyadh, Saudi Arabia. Kassabji is an accomplished senior executive with more than 30 years’ experience in business development, marketing, advertising and brand building across the U.S., Saudi Arabia, UAE and Lebanon. Dani Richa, Chairman and CEO...
Empyre Communications, a Dubai-based Public Relations & Marketing agency, which oversees a large portfolio of luxury, beauty, hospitality, lifestyle, corporate and tech clientele, has been appointed as the agency of choice by the highly-anticipated, annual event, The Retail Summit 2023, in partnership with Dubai Chamber International. Founded in 2018 by...
The Sandbox, the now renowned decentralized gaming virtual world and a subsidiary of Animoca Brands, has announced a strategic partnership with Wunderman Thompson (a WPP company) to develop metaverse brand experiences. The new partnership will allow Wunderman Thompson clients to engage their communities in immersive decentralized entertainment experiences. Wunderman Thompson will...
