Socialize, the renowned digital communications and social media agency in the Middle East, has appointed Mireille Iskander as Influencer Manager. She will report to Socialize managing director, Ailidh Smylie. Iskander has been hired to boost the agency’s creator capabilities and amplify its existing partnership with TikTok through its Creator Marketplace....
In a wide-ranging report, SOCIALEYEZ has identified mixed reality, content mix and user generated content (UGC) as just some of the tools that will be essential for successful digital engagement this year. With the arrival of Web3 and the proliferation of new technology in 2023, mixed reality will continue to...
The World Out of Home Organization (WOO) has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE. The panel will comprise panel moderator Ben Milne, Global Head of OOH dentsu; Lenaic Pineau, JC...
New York Festivals Advertising Awards are now open for entries for the 2023 competition. NYF’s Advertising Awards kicks off the 2023 competition with new categories crafted to showcase future forward campaigns emanating from emerging creative lanes within the industry today. For 2023, New York Festivals has recruited Bianca Guimarães, Partner/Executive...
White Square, one of the largest international creativity festivals in Europe, has announced its call for entries. Its competitions cover the entire spectrum of the communications, marketing, branding and creative industries. In 2023, White Square Festival celebrates its 15th anniversary and will be held on June 1-2. Entries for participation...
The Gerety Awards reveal the full executive jury and announce March 3rd as the entry deadline. Co-Founder Lucía Ongay says: “Each year Gerety chooses new cities where to hold the executive jury sessions, this has ensured that almost a thousand female leaders have joined the Gerety jury since its inception....
EssenceMediacom – GroupM’s newest and largest agency – launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions. Borne out of...
The One Club for Creativity, the worldwide nonprofit organization supporting the global creative community, has added three top industry leaders to its esteemed Board of Directors. Elected by a vote of The One Club membership to two-year terms, effective immediately, are Sofia Hernandez, Global Head of Business Marketing, TikTok; Anselmo...
Sephora, the renowned omni-retailer, is the official beauty sponsor of the first ever season of Saudi Idol, which is taking place in Riyadh and airing on MBC Group TV & digital channels. Sephora, in partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, customized a backstage beauty...
Publicis Groupe has appointed Jennifer Fischer as its first Chief Innovation & Growth Officer, with the aim to drive even further the alchemy of creativity and technology for the Groupe across the Middle East and Turkey. In this newly created role, Jennifer will be responsible for elevating the Groupe’s competitive edge...
The New York Festivals Health Awards announced the 2023 Executive Jury, a brain trust of some of the most respected thought-leaders within the healthcare space, will gather together to judge and honor the best work within the industry. This year, the newly rebranded NYF Health Awards will resume face-to-face live...
Panasonic Corporation unveils its new brand action slogan, “Create Today. Enrich Tomorrow”. With the new brand motto, Panasonic says in a press statement it underscores its commitment to provide innovative products and solutions that help people live their best lives while enriching their well-being. The new tagline also reflects the...
The Dubai Lynx International Festival of Creativity has announced the names of the jury members who will award this year’s Lynx Awards and set once again the benchmark for excellence in creativity across the MENA region. Amongst the industry experts, three See It Be It Alumni join the line-up, which...
The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - recently announced a succession in its board leadership. Rayan Karaky, the current IAB MENA Chair and Google’s representative on the board...
Following an extensive pitch process, BMW Group Middle East’ has chosen Gambit Communications as its new PR agency in the region. The win sees Gambit take on PR and communications for the BMW and MINI brands across the region, working with the regional office and its network of importers in...
