MBC GROUP, the renowned media company in the Middle East and North Africa (MENA), has announced a partnership with VICE Media Group, a global independent youth media company, to bring cultural and lifestyle content and media training to the Kingdom of Saudi Arabia and the rest of the MENA region. The...
Mindshare has appointed Faris Sibai to the newly-created role of Chief Growth Officer MENA. Faris will be reporting to Cormac Loughran, Mindshare EMEA Chief Growth Officer, and to Lamiya Boumlaki, Mindshare MENA CEO; he will be supporting the latter’s strategic vision for growth based on deeper client relationships, scaling existing products and developing new forward-looking services...
WARC, the global authority on effective marketing, has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2022 IPA Effectiveness Awards, an international biennial competition rewarding campaigns that link marketing effectiveness to business success. Lena Roland, Head of Content, WARC Strategy,...
Since its founding in 2009, Admitad has become a Global Partner Network and leader in the partnership marketing industry in the MENA region and globally. In 2022, its services and platforms generated more than 130 million orders for 35,000 brands and online merchants, and monetised the audiences of more than...
MEmob+, the region’s first data intelligence and mining platform bringing blockchain services to its portfolio, has joined hands with Artifact Labs, a provider of 360-degree support for brands and creators in the Metaverse. Together, the two companies aim to leverage the expertise of leading projects under the Artifact Labs umbrella, such as the...
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions...
Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, has invested USD $3.25 million (EUR €3 million) in The Tiny Digital Factory (TDF), an independent developer of world-class mobile racing and motorsport games. The investment in the France and Canada-based studio represents a significant addition to...
An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot...
Pikasso Italia, an OOH & DOOH advertising company that recently started operating in Italy, is rolling out its "Milano Collection" of Classic and Digital Large Formats with the first four newly acquired locations. The "Milano Collection" consists for now of two Walls and two Rooftops located in major traffic roads in...
Shahid, the international Arabic streaming platform by MBC GROUP, has announced an expansion of its new advertising-based video on demand (AVOD) offering. The announcement was made during an exclusive event held in Dubai on 18 January. Hosted by Shahid and MBC Media Solutions (MMS) – the commercial arm of MBC...
Cannes Lions has announced the introduction of non-compulsory sustainability reporting to the entry process for all Lions awards in 2023. Using AdNet Zero’s five-point Action Plan as a guide, all entrants will be encouraged to outline their C02 emissions on the piece of work being submitted. The data and information...
Worldwide production company Sweetshop has added director duo Dan Shapiro and Alex Topaller, ‘AGGRESSIVE’, to their roster in Asia and China. America-based AGGRESSIVE, are Grammy award winning filmmakers, with extensive experience in curating live action and complex 3D worlds, and have already worked with some of the biggest brands and artists...
Deloitte launched today the Jordan Digital Center (JDC), the Amman based state-of-the-art facility providing professional consulting, digital and technology services to clients across the Middle East market. The launch of JDC is a strategic move in the growth plans of the renowned professional services organization, scaling up its investment in...
The Creative Floor Healthcare Awards 2023 is now open for entries and will celebrate the world’s best health and wellness creative, brands and agency talent. Founded in 2013 by Shaheed Peera, The Creative Floor Healthcare Awards’ aim was to help change the way award shows are run. Not only do the...
Digi Net Arabia (DNA), part of the Choueiri Group - the renowned media representatives in the Middle East— has been appointed as the Exclusive Media Representatives across the GCC and Levant for the Alsumaria TV Network in Iraq. The tie-up, which officially became effective as of January 1, 2023, is envisioned...
