Building on Volkswagen's Made for Families campaign, Made for Life is a celebration of different types of drivers from different communities and walks of life, expanding the brand’s support beyond the family and into the wider community. The campaign features content of the Volkswagen fleet from seasoned local photographers capturing...
"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week. "Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds...
WPP has partnered with Stripe to develop new commerce and payments solutions on behalf of joint clients. With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms. WPP, together with...
Recent years have seen the debate around the use of user data in digital advertising intensify - and it seems that now a decision has finally been made. Along with this, the global native advertising market is growing at an explosive rate. Mitgo, a a global tech company, has responded...
Dubai Lynx International Festival of Creativity has announced a new partnership with Publicis Groupe to launch an exciting academy for young professionals in the MENA region. The Young Lynx Academy will take place between 12 - 14 March 2023 ahead of the Dubai Lynx Festival content which will run on...
Grey MENA has won the prestigious Al-Futtaim IKEA account for the UAE, Qatar and Oman after a highly competitive pitch process involving five network agencies. As the lead creative and strategy agency partner, Grey will be responsible for developing Al-Futtaim IKEA's creative communication campaigns and the brand's positioning, as well...
Darko Silajdžić has left DDB after eleven years at the agency, where he served as Executive Group Chairman and before that as CEO. His new steps lead to fashion and culture. DDB Fresh, a specialized agency, which launched in September 2022 by the DDB Europe network, and which focuses on the...
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, announced the company’s highly anticipated Ramadan 2023 line-up during a special event this week. The event, which was attended by local and international businesses, SMEs, government representatives, and Saudi actors, showcased the full range of offerings available, across MBC GROUP’s...
Carat, a dentsu company, has been selected as the media agency of record for Hunger Station, the online food ordering platform in the Kingdom of Saudi Arabia. The decision follows a competitive pitch aimed at consolidating all media into one agency group able to accelerate local market collaboration and campaign...
MMP World Wide (MMPWW) has been acquired by LifeOnScreen in a 110 million Dhs deal that will see the programmatic company integrated into the digital out-of-home tech company. The deal will allow LifeOnScreen to advance further into the digital and tech space, consolidating the full MMPWW portfolio and aid expansion into new markets....
Ramadan is a global moment observed by almost two billion people. Falling on the ninth month of the lunar Islamic calendar, it’s a time widely associated with fasting, prayer, and reflection - culminating with the celebratory feast of Eid. To better understand the behaviours of people who observe Ramadan and...
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms. According to research conducted by Kantar CrossMedia, a media mix of TV and TikTok will increase brand impact by 21%, compared to 11% for TV and...
Following what has been said to be a highly competitive pitch process involving five network agencies over the course of the last few months, Leo Burnett MEA wins the Emirates NBD account. Under the ‘Power of One’ model, Leo Burnett will draw upon the collective talent and services across the Publicis Groupe...
electriclime°, the boutique film production house with offices in Singapore, Dubai and Sidney, have signed filmmaker James Stapleton to their director roster. The British director will be represented throughout the Middle East and APAC regions. Through working with clients including Lincoln, Air Canada and Samsung, Stapleton’s films focus in the...
