ADFEST has assembled an all-star jury for its first live judging in four years. The ADFEST 2023 juries will be responsible for reviewing and rewarding exceptional work produced across Asia Pacific and the Middle East in the last year. This year’s juries feature a cross-section of most innovative and brightest...
The pandemic ushered in a new shift to video conferencing services, with Zoom emerging as the winner of this segment despite competing against established brands. With normalcy returning following the health crisis, Zoom still holds the upper hand, going by the number of the platform's downloads. In this line, data...
Influencer marketing on social media has become essential for multiple brands in recent years. According to the numbers presented by SafeBettingSites.com, the Spanish fashion brand Zara (besides Instagram itself) was the most popular among Instagram influencers in 2022. Overall, Zara was mentioned by 664,000 Instagram influencers past year. Shein Second...
LIONS has announced the launch of the LIONS Scholarship. Designed to support the next generation of talent, the scholarship offers a group of young people from around the world a fully-funded place on the Cannes Lions Brand Marketers and Creative Academies, which take place during the Festival in June 19-23. ...
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993bn this year. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels like retail media, and sustain publishing businesses...
Deloitte released its 2023 Global Marketing Trends report, providing for the first time insights into the priorities and concerns of brands in Saudi Arabia and the United Arab Emirates. The report covers the findings of a Deloitte survey conducted in June 2022, which indentifies sustainability and the metaverse among the...
The Marketing Society, a global community for marketers, is pursuing its gender equality campaign, this time through a regional partnership with global communications and public relations agency, Weber Shandwick MENAT who joins TikTok as Founding Partners. Launched last year across the UAE and wider MENA region, ‘Think Equal’ sets to break barriers by accelerating diversity, gender equality and inclusion at mid and high levels of management in...
Empyre Communications, a Dubai-based Public Relations and Marketing agency, with a rich portfolio of luxury, hospitality, beauty, fashion, corporate and tech brands, has been appointed as the agency of choice by both The St. Regis Downtown, Dubai, and Delta Hotel, DIP, under Marriott International. The agency has been commissioned to handle...
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OSN+, the popular streaming service for premium entertainment, has collaborated with show-stopping Arab celebrities, starting with Saudi Arabian actress Aseel Omran in a series of new advertising campaigns designed to cure viewers’ FOMO ((Fear of Missing Out). Directed by acclaimed Egyptian director Omar El Zohairy, the new campaign titled ‘No...
Publicis Groupe has appointed Nadim Ghrayeb as Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC. Created with a start-up mindset, Studio M consolidates the Groupe’s capabilities into a seamless offering delivering end-to-end solutions for the brand. In this role,...
Dubai Lynx, MENA’s most anticipated Festival and Awards for creative excellence in branded communications, selects Khaled AlShehhi, Executive Director of Marketing and Communication at UAE Government Media Office, as Advertising Person of the Year, Outstanding Contribution. This is one of the Festival’s most prestigious awards--if not the most-- that celebrates an individual...
Marking the 25th year of American University of Sharjah (AUS), the College of Architecture, Art and Design (CAAD) is presenting a symposium series focused on celebrating the contributions of alumni and exploring the future of design education. The series is being organized by CAAD faculty members Kevin Mitchell, Professor of Architecture;...
Do Epic Good, the sustainability consultancy of the virtual, boutique marketing agency Do Epic Sh*t, launches their sustainable leadership workshops in March 2023 across the Middle East. The launch is in line with His Highness Sheikh Mohamed bin Zayed Al Nahyan announcing 2023 as the “Year of Sustainability”, and ahead...
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, highlighted the power of MBC GROUP’s Ramadan premium content in connecting brands with their audiences at an event held in Dubai last week. Arabs from all over MENA tune into MBC GROUP channels every Ramadan to watch their favorite stars...
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. introduces its dedicated Google Marketing Platform and Google Cloud Platform consultancy TRKKN to the Middle East. Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of the largest Google Marketing...
