65 percent of United Arab Emirates (UAE) residents watch streaming content daily, according to a recent survey of more than 1,000 UAE residents by global advertising technology company The Trade Desk. The research conducted in partnership with market research company YouGov demonstrates the importance of reaching consumers through Connected TV (CTV)...
Snap Inc. has reemphasized the integral role of Augmented Reality (AR) within the shopping and retail industry at this year’s 9th Retail Leaders Circle MENA. Kickstarting conversations around the importance of immersive shopping to the modern-day Saudi consumer, Snap Inc. in partnership with PwC Middle East and Retail Leaders Circle...
Gender discrimination in the PR workplace remains a key contributor to the lack of senior female leaders in the industry. However, the findings of the Global Women in PR (GWPR) 2022 Annual Index research surprisingly revealed that discrimination on the grounds of ageism is almost as widespread. Of the 53%...
42 Abu Dhabi, the UAE capital’s innovative and disruptive coding school that provides a unique peer-to-peer, gamified learning methodology hosted an insightful workshop under the title ‘Artificial Intelligence: A force for good’ by Dr. Sanaa Elyassami, an Associate Professor at 42 Abu Dhabi with a PhD in Artificial Intelligence. This...
Walid Soueidi and Fadi Saad, two seasoned admen and established names in the MENA ad industry, notably in Saudi Arabia, announced the launch of their new agency alliance, Warriors. With a combined 50+ years of industry experience leading global ad agencies in Saudi Arabia, the GCC and MENA, the duo formed...
TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC GROUP, to enable advertisers on TikTok to pair their ads with bespoke MBC content throughout the month of Ramadan, and beyond into 2023. Building on the growing appetite for short form localized entertainment content,...
Al Arabiya Network, the Arab media outlet, celebrates its 20th anniversary of being on air. The network – which launched on 3 March 2003 – has been striving to provide unrivalled news coverage through its editorial approach. The launch of Al Arabiya Network twenty years ago came at a time...
While WhatsApp may differ in certain aspects from other social media platforms like Facebook, Twitter, or Instagram, the cross-platform has more than two billion monthly active users worldwide and ranks high among social media users. According to data presented by SportsLens.com, WhatsApp is the favorite platform among social media users,...
The One Club for Creativity announced June 1, 2023 as the date for this year’s edition of its long-running global Portfolio Night, with ‿ and us hosting the event in Riyadh. Established in 2003, Portfolio Night has long been recognized as the world’s largest advertising portfolio review program. This fast-paced evening...
W7Worldwide, a Saudi homegrown PR consultancy agency, released a report, titled “Making the PR Impact in the Digital Age,” focusing on the state of the PR industry, its relations with market forces, its challenges, and contributions to Vision 2030 in the face of technological changes in the world. The W7Worldwide...
New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of effective work. This follows a recent research carried out by Aprais, advisors to the world’s top marketers and agencies, and WARC, the global reference on marketing effectiveness. Outlined...
AppsFlyer has appointed Sarah Maina as its Partner Development Manager for the Middle East region. In her new role, Sarah Maina will work to further develop the company’s collaboration with its agency and media partner ecosystem, grow AppsFlyer’s partnerships in the region, and unlock opportunities for partners through enablement programs...
Leo Burnett MEA has appointed Vicky Kripalani as Business Lead – Communications Consultancy. He will be responsible for growing and overseeing a multi-market client portfolio, working with clients as a strategic and creative partner to achieve their overall business objectives. Vicky is recognised as one of the most awarded Business...
Production company electriclime° has signed filmmaker Joel Burrows to their director roster. The Sydney-based director will be represented on a freelance basis in Australia, and exclusively in the Middle East and Asia. With more than a decade in the industry, Burrows has built an impressive portfolio with clients such as...
YAAP, a Dubai-based specialized influencer marketing company, has entered an exclusive partnership with data-driven social intelligence platform Tagger Media. The landmark partnership marks the US-based company’s official entry into the Middle East. Tagger’s platform combined with YAAP’s market expertise is set to usher in a new era of excellence in...
