Fifteen creative teams, representing fifteen cities will soon arrive in Pattaya, Thailand to take part in the first live Young Lotus Workshop at ADFEST for four years, this year hosted for the first time by Ogilvy Asia-Pacific. The Young Lotus teams will first enjoy a series of talks and workshops...
The MENA Effie Thought Leadership Program (TLP) - Dubai was held on 3rd March 2023, at the Conference Hall, Dubai Knowledge Park. Part of the long-running MENA Effie Awards, the event lived up to its billing, bringing varied perspectives and insights around this edition’s theme: ‘Leveraging the Full Potential of Immersive...
Now in its seventh year, #MyFreedomDay, CNN’s one-day, student-driven social media event to raise awareness of modern-day slavery, returns on March 16. The driving force behind this year’s event is a call on students and communities worldwide to “Know the Signs” of modern-day slavery, as a key tool to identify...
Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for a second year in a row. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established...
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes, akin to the TV shows that are so...
The World Out of Home Organization (WOO) has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are media owners, one is an OOH association, one a media agency, and one an OOH service provider/supplier. The...
electriclime° have partnered with University of Technology Sydney to launch a new internship program in memory of Grace Rached. After a successful internship with electriclime°, Grace became a Production Assistant with the production house, working on projects for clients such as Durex, Clipsal, Air+, Diablo and Betr. Her joy, uplifting...
The Creative Floor Healthcare Awards have awarded this years Talent & Diversity to three charities - School of Communication of Arts 2.0, Key4Life and Brixton Finishing School. Beside celebrating health-related world-class creative advertising, agency people (various roles), clients and healthcare companies, the awards continue to be the only health and...
WINA, the global festival for independent advertising, has once again named the United Arab Emirates (UAE) as the host country for this year's awards ceremony. The ceremony will take place on June 9, at the Sheraton Grand Hotel in Dubai. In addition, the WINA organization has announced that, for the...
Wunderman Thompson has announced the winners of the 2022 Helen Lansdowne Resor Scholarship in partnership with the 4A’s Foundation. Named after Helen Lansdowne Resor, the industry and Wunderman Thompson’s first female copywriter, the scholarship aims to amplify historically marginalized voices in the creative industry and provide female and non-binary college...
Omnicom Media Group MENA will stage its first conference in Saudi Arabia on March 14. It will feature Professor Scott Galloway, the renowned Professor of Marketing at NYU Stern School of Business, entrepreneur, investor, media commentator, author and podcaster, as headline speaker. Omnicom Media Group, the holding company of agency...
Award-winning Swiss graphic designer and educator Jiri Oplatek gave American University of Sharjah (AUS) students and faculty new insight into how traditional design principles intersect with contemporary techniques in a lecture and exhibition hosted by the university’s College of Architecture, Art and Design (CAAD) on March 8. The event was...
For the first time in the MENA region, a platform offers a selection of exclusive courses taught by celebrities. Dubbed 'Mindmovers' the new edutainment app represents the next generation education model by providing premium content and personalized experiences from the greatest minds in the form of stars-taught exclusive online courses....
At the inaugural edition of the Dentsu “Now to Next” event in Riyadh, dentsu outlined the considerable market shifts that have taken place over the last eighteen months, while showcasing the various products, experiences and technologies that will help brands invent new possibilities, transform behaviour and thrive in an ever-evolving...
Memac Ogilvy, the network creative agency in the Middle East and North Africa (MENA) region, hosted its first Red Academy program at the American University of Beirut (AUB) in March, offering students from the Suliman S. Olayan School of Business (OSB) a unique guided learning opportunity. The initiative is driven...
